Swiping right on the 4,500 users in San Francisco who are now using the mobile dating app The League in their quest for true love, venture investors have put $2.1 million in seed money behind the company.
With the money, The League joins the ranks of venture- or angel-backed startups like Coffee Meets Bagel, Bumble, Hinge, and the holy grail of hook-up and dating apps, Tinder, in answering that age old question: " Don't you want me?"
"I was just going to raise a small seed round, but we had a bunch of interest and we went from $500,000 to $2.1 million almost overnight," says chief executive Amanda Bradford.