Colour surrounds us, and we a coloured experience is much more impactful on us than a black/white/grey experience. We make buying decisions based on color. Here are just a few interesting infographics and informational pieces on color.
How we name colours
Men and Women label colours differently. Men tend to go for simpler names, and group more colours into the same name – red, blue, yellow etc. whilst women call colours by more nuanced names, such as raspberry, cherry, tomato etc. Check out this fascinating graphic that illustrates how we name colours, roll your mouse over each color dot and see who names it and what they call it. How does color makes us buy? Want to figure out how good your color perception is? Do this color perception test (by the way, it’s hard!). And want to test for colourblindness? There is a good simple color blindness test here you can do.