The International Trademark Association (INTA) conducted a study into new gtld registrations. I thought this was interesting when it came to premium pricing, 15% flatly refuse to pay premium pricing and another 6% pay for top marks only.
They uploaded the survey results to the ICANN community wiki
From the report:
REGISTRATION ACTIVITY IS HEAVILY DEFENSIVE
INTA members are active in the registration of domain names, including new TLDs.
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Vast majority (97%) of members registered domain names in past 24 months, with 9 in 10 registering new TLDs. But the volume of registrations varies widely across companies.
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Registrations of new TLDs were overwhelmingly made for defensive purposes—to prevent someone else from registering it. As such, few (10%) felt there were alternative domains to consider—whether registering a New, Legacy or ccTLD.
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Parking these domains is a very common practice. Redirection is also common, but less so for the new TLDs.
PREMIUM PRICING AFFECTS MOST
Members (73%) evaluate premium pricing on case-by-case basis and most (67%) say they are affected by it to some degree.
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The majority (73%) of members evaluate premium pricing on a case-by-case basis, while 15% flatly refuse to pay premium pricing and another 6% pay for top marks only.
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In general, two-third (67%) of members feel their domain name registrations have been affected by premium pricing (notably .sucks).
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Half of the members (55%) have observed evidence or examples of discriminatory pricing or unfair business practices related to new TLDs.
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For legacy TLDs, only 2 in 10 (21%) are aware of premium pricing.
NEW TLD ENFORCEMENT—75% TOOK ACTION
Most typically take action via cease and desist letters and/or UDRP.
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Three fourths (76%) of members have taken action against domain name owners using new TLDs by sending cease and desist letters and one in four (27%) have used UDRP proceedings.
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Few have taken the next steps of Civil Actions, URS Proceedings, ACPA Lawsuits/Appeals and Trademark Infringement Lawsuits/Appeals (between one and 4 members for each).
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Three fourths (76%) have spent more than $1,000 on Cease and desist letters in the past 24 months.
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While less common, those who have taken UDRP actions spend 3x the average of cease and desist efforts.
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Actions against Registrars are much more common than against Registries. Costs against Registrars average almost $8k.
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Most receive responses from letters sent to privacy/proxy services.