As an insurance agent, your main goal is to build brand trust. Today’s customers are looking for authenticity, so it’s important to stay transparent.
One content idea that works well for most independent agents is to create a short introductory post in which insurance writers for insurance blogs explain your company’s unique value proposition.
In this way, an authentic brand is created and trust is built. The last thing to remember is that no one is going to buy from a brand they don’t trust.
Every insurance blog should contain at least one piece of content about why they started the business and what experience they have in the insurance industry. This helps your audience get to know the brand and mission on a more relevant level.
Why do agencies need insurance blogs?
A content marketing strategy can be a powerful method of generating insurance leads and conversions. However, finding insurance blog ideas for new and exciting insurance blog posts can be tricky.
Many website visitors find insurance-related content inherently dry or confusing, so it takes a little extra effort for your insurance writers to engage them. This presents both a significant challenge and an opportunity. Outshine the competition with quality blog content and you’ll have no problem attracting and retaining customers.
Your insurance agency has plenty of seasonal content opportunities due to the tide and flow of important deadlines that impact the insurance industry. Open registration windows, tax season – your insurance writers can take advantage of tons of government-scheduled events.
Plan for useful content that you can prepare ahead of time and post at the most appropriate time. It’s important to remind your customers of important deadlines and times when they need to take steps to maintain coverage.
You can use interactive content like a score or a calculator is a great way to boost conversions and increase engagement.
Interactive content on an insurance blog can generate 2x more conversions and 4-5x more page views than passive content, making it a highly effective marketing tool.
With a score, your visitor can learn something useful while you collect information that you can use for later targeting. By using visitor-provided responses to formulate a personalized result or provide access to a specific page, white paper, course, etc., you can provide added value.
Currently, long-form content tends to rank number 1 on Google. Why?
Because it fully covers the topic and responds best to the user’s search query, which is why Google ranks it highly.
People forget that their employees often have a lot of untapped potential as content resources. If you have employees, use them.
You can ask them to share insurance blog ideas and comment on articles from their own experiences, making the content much more personal and tailored to your insurers. By incorporating your team’s insights into your content, you will provide more value and build more trust.
Also, be sure to use an email newsletter for your employees so that your insurance writers can highlight the most important content on your blog and encourage employees to kick-start your social media presence.
When writing content, you need to know what the pain points of your target audience are. Often this information is already available in organizations. To generate insurance blog ideas, talk to customer service, account managers, and salespeople—everyone who interacts with customers.
All the ideas so far can work once you get used to writing an insurance blog, but early on you’re more likely to suffer from writer’s block or create content about things you don’t know enough about.
We recommend that you save the notes, emails, and subject lines that you create in your day-to-day business. These will be things you are an expert in and will include topics such as FAQs and customer pain points.
These are topics that you can write about and that can educate and inform clients and colleagues. You can even use notes as a first draft if you remove personal information or trade secrets. Your next blog post might already be half-written! We also recommend that you contact professional insurance writers who can best describe your services.
20+ blog topics to use for your insurance blog
Here are some of the most popular insurance blog categories and topics to write about:
- Insurance policy
- Life insurance
- Car insurance
- Health insurance
- Education insurance
- Home Insurance
- Travel Insurance
- Pet Insurance
- insurance agents
- tax incentives
- Insurance case
- Benefits in death
- Mutual funds
- cyber security
- Data privacy
- Finance and Accounting
- Management of risks
- How to determine which car insurance policy is best for you
- How to Understand Home Insurance Conditions and Be Aware of High-Interest Rates
- How to Understand the Interest Rates to Renew Your Old Insurance Policies
- How to file a complaint against your insurance company
- How to start your own insurance company
- How to choose the right life insurance policy
- How to Keep Your Family Healthy with Family Health Insurance Schemes
- How to Investigate with an Insurance Agency Before Making a Commitment
The difference between good content and well-optimized content is being buried on the second page of Google and ranking in the top 3 positions or having 0 followers compared to the few fans who share your content.
Content should educate and communicate with your ideal audience.
You can do this by talking about current industry news, sharing your customers’ stories, answering common questions about your product/service, sharing resources they find helpful, and using your content to overcome internal objections.
The most effective content takes what their ideal customer thinks and feels and reflects that, as well as educates them about the issue that is frustrating them.
Therefore, for good content on your blog, we advise you to remember our tips and hire professional writers.
This will allow your potential customers to become more familiar with your content and services, as well as increase their trust in you. Therefore, it is so important to have high-quality, unique and relevant content. To get started, you can use our suggested themes.