For every E commerce website it is important to have trustworthy structure and navigation. Whenever visitor lands on E-commerce store, it is difficult for a visitor to buy a product from a store which does not have call to action buttons and trustworthy signals. So it is very crucial for every Ecommerce store to have these strong signals to increase sales and gain customer's trust. This infographic will help you lot .
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Source: Roadmap for a Trustworthy E-Commerce Website - Infographic