You will agree that it is not easy to keep your SERP rankings high always. On the one hand, the competition from other websites is stiff. All websites compete for the first few positions in any search rankings.
On the other hand, the search engine algorithms that are used to rank sites continuously change. You must understand the developments to ensure that you are doing the right thing. It is because of these reasons that White Hat SEO can be beneficial.
Given that the practice of SEO is broad and that there are many white Hat SEO techniques for use, you need to master a few to get the desired results.
Here are crucial White Hat SEO techniques that you can use.
Keyword Research
For you to increase your rankings over time, you must demonstrate to Google that your content is relevant to the readers. For you to show this, you must create content that answers the questions that your audience have. For example, if you run a website that provides simple ‘How to’ tips for stay at home mums, then you need to ensure that you write content that addresses issues related that this subject.
For you to do this, you need to research for specific keywords. The words usually show how readers are looking for the content. Thus, you can use them to develop content that is relevant to the readers. Therefore, researching on keywords will help you get high rankings on search results because you will produce content that meets the needs of your audience.
Building credible backlinks
Having the right backlinks can help to boost the performance of your site. The search spiders usually regard backlinks as votes of confidence in your website. When credible sites link back to yours, it shows that the owners of the sites believe that you have fantastic content.
However, it is important to point out at this stage that building high-quality links is a tedious process. First, you must research on the sites that you would like to have their links. Second, you need to convince the owners of the sites to link back to yours. Third, you need to be patient for a long time to ensure that you get the right number of credible backlinks.
Lastly, once you have the links, you must maintain the quality of the content that you post on your site to ensure that you keep the trust of the owners of the sites that link back to yours. However, having good backlinks helps to build the credibility and ranking of your website.
Address user experience needs of your website
The concept of user experience refers to the way your audience feel when they visit your site. In general, it is better to ensure that your site has a beautiful design and general feel than to only concentrate on the content. Any webmaster who is worth his salt understands that having an appealing website goes hand in hand with providing excellent content. Interestingly, many search engines nowadays recommend that all sites have excellent user experience scores.
For you to make your website user-friendly, you must address issues such as the size and color of the fonts, the kind of images and arrangement of various parts of the site. By addressing these and many other issues, you can make your web perform well across multiple search rankings.
Researching the competition
You need to understand what your competitors are doing for you to perform better than them. The need to understand the competition covers all aspects of SEO work. For example, when researching on keywords, you should examine the keywords that some of your most significant competitors are using. Once you understand the keywords that work for them, you can have an idea of the ones that you need to apply to be relevant.
Also, when building links, it is essential to look at the kind of links that some of the best sites in your niche use. Once you use this approach, you can develop better backlinks than those which are on competing sites.
In conclusion, there are many White Hat SEO techniques that you can use to improve the performance of your site. some of the most important techniques include researching the keywords that you use and addressing specific issues related to user experience.