Impact of On Page SEO for Your Website Ranking

Important Information Do Not Skip! (Not an Intro or Preface)

I know I pretty much skip over the first part of a guide as well however, don’t be tempted to do that on this one. This first section is really to tell you what to expect and what not to expect and I promise I will keep it short.

SEO – Search Engine Optimization. If you want the search engines to find you then you need to know how to get your web pages setup so the search engines crawl them and love them. All you have to do is give them what they want – Sounds easy right? But there is one MAJOR caveat. You don’t do your on-page SEO to just satisfy the search engines. If that were the case your web pages wouldn’t be navigable or make much sense to someone who came to your site to get information or purchase something from you.

So you need to satisfy two needs and still come out on top. That is the combined science and art behind SEO.

SEO can be broken down into 2 main categories On-Page SEO and Off-Page SEO. On-Page is everything that you do on the website to optimize for the search engines spiders. Off-Page SEO is the activity that occurs on other sites or links that will lead back to your website. This guide is for On-Page SEO ONLY.

This Guide will give you a step-by-step plan to be sure you are achieving your dual goal of satisfying the search engines and keeping the artistic balance to keep your visitors engaged and taking action.

The methods in this guide are “White-Hat” and some of them have been around for years and you already know them. Others are going to be a surprise to you and may be newer ways of doing SEO. But none of these methods described here will get you kicked out of the Google sandbox or de-indexed from the search engines.

Some think you have to get fancy and try the newest “tricks” to get better ranking. That is completely untrue. The tried and true principles that worked years ago still work today. But most of the time the principles are not known or fully put to use when developing a website and/or SEO is an afterthought when enveloping a website. In addition, the problem that most run into is that when they are working with a web designer you have a great artist creating a masterpiece for the internet; however, they may not have a solid understanding of SEO and how to integrate the strategies into the page and maintain the artistry. And SEO NEEDS to be strategized and integrated into a website/webpage BEFORE the site is started!