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By Julia Fernandes @appshub

WhatsApp was founded by Jan Koum and Brian Acton.WhatsApp joined Facebook in 2014, but continues to operate as a separate app with a laser focus on building a messaging service that fast and reliably anywhere in the world.WhatsApp started as an alternative to SMS. Whatsapp now supports sending and receiving a variety of media including text, photos, videos, documents, and location, as well as voice calls. Whatsapp messages and calls are secured with end-to-end encryption, meaning that no third party including WhatsApp can read or listen to them. Whatsapp has a customer base of 1 billion people in over 180 countries.[55][56] It is used to send personalised promotional messages to individual customers. It has plenty of advantages over SMS that includes ability to track how Message Broadcast Performs using blue tick option in Whatsapp. It allows sending messages to Do Not Disturb(DND) customers. Whatsapp is also used to send a series of bulk messages to their targeted customers using broadcast option. Companies started using this to a large extent because it is a cost effective promotional option and quick to spread a message. Still, Whatsapp doesn’t allow businesses to place ads in their app.[57]

Our global network of education partners is dedicated to prodiving high-quality digital education. Select your ideal partner to acquire a globally recognized professional qualification in digital marketing.

Why is this awesome? This feature is perfect for people like me, who get inspiration at all hours of the day and night. You can use the scheduling feature to create drafts that can be edited later if needed.

In 2012, Lays created an annual social media campaign that allowed fans to create their own flavor for a $1 million prize for whatever flavor was voted the best. After 3.8 million submissions from fans who participated, the top three choices were Cheesy Garlic Bread, Chicken & Waffles, and Sriracha. The fans were now able to purchase the three flavors in stores then cast their vote on Facebook or Twitter for the best flavor. Lays gained a 12% increase in sales during the contest. Garlic Cheesy Bread was eventually named the winner of the contest.[34]

An odd little app launched in 2011 with the name Picaboo, and it quickly became known for its signature “ephemeral” messages. A few months later, Picaboo disappeared and was reborn as Snapchat, and its signature ghost was on the way to being a star.

^ Jump up to: a b Domizi, Denise P. (10 January 2013). “Microblogging To Foster Connections And Community in a Weekly Graduate Seminar Course”. TechTrends. 57 (1): 43–51. doi:10.1007/s11528-012-0630-0.

Bereits in den 1980er Jahren wurde der Grundstein für soziale Netzwerke mit den Bulletin-Board-Systemen (BBS) gelegt. Diese Systeme erlaubten den Austausch von Daten und Nachrichten zwischen mehreren Benutzern auf einer Plattform. Ebenfalls in dieser Zeit entstand das Usenet, eine Plattform für Diskussionen und Nachrichtenaustausch über das Internet.

Ning – ist die weltweit größte SaaS-Plattform für die Erstellung von Webseiten mit ultimativen Features: soziale Integration, schnelles Hosting, skalierbare Kontrolle, umfangreiche Analytik und fortgeschrittene Monetarisierung.

It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email.[20] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.[20]

Most of all, News Reader by Feedly works with various social accounts like Facebook, Evernote, Twitter, LinkedIn, Pinterest and more – so you can share your favorite content through these social media websites. It also lets you conduct a search for trending topics in case you are looking to discover new content sources.

If you’re a blogger then you will find this course very helpful. helpful. The instructor Frankie Madden who is a User Experience Consultant covers how to engage online readers through web design, writing style, structure and search engine optimization.

One of the reasons I enjoy Hootsuite is due to its ability to create and monitor custom lists via hashtags and key terms. Using the mobile app means I not only get notifications but can also monitor and join in the latest conversations in just a few clicks.