This Giovani Bianco-creative directed ad campaign is the first time for Iguatemi to commissioned an international photographer, and the first time Annie Leibovitz has created a campaign for a Brazilian company.
The largest chain of luxury shopping centers in Brazil, Iguatemi, is celebrating its 45th anniversary this year and appointed Annie Leibovitz to shot their campaign featuring model Isabeli Fontana, chef Alex Atala, artist Vik Muniz, Maria Luiza Whately, singer Bebel Gilberto, Georgina Brandolini, Paulo Borges, Luciana Curtis, Bianca Brandolini, and Luigi Tadini.