In addition to the masses of people who have decided to boycott this company since Jeffries’ comments surfaced again this year, BoWeevil, a small Dutch pioneering company, that introduced the world to the first organic cotton t-shirt in 1991, is doing something about it by creating this We Are Too Beautiful to Wear A & F t-shirt.
According to BoWeevil’s WeAreTooBeautiful.com’s website, they believe that:
“some brands and companies act like selfish bastards” and continue by saying, “They would rather burn their clothes, than give them to the poor. They want to sell their clothes only to people who meet their self-imposed beauty standards. They don’t give a crap about the circumstances of the people who make their clothes. They don’t care about the environmental damage they cause.”
Yes, they’ve had it with these types of companies and hope you are too. The “I Am Too Beautiful to Wear A&F” tee is the first of many viral t-shirts that company plans on offering. The company is convinced that beauty can be found in many people, that real beauty stems from the inside and outside and that we will define our own beauty standards instead of letting huge corporations define them for us.
When WeAreTooBeautiful.com started following me on Twitter I fell in love with the t-shirt and told them if they sent me one I would photograph myself wearing it on behalf of their mission. They happily obliged and sent me my own t-shirt. Yesterday I took this photo of myself happily wearing it.
To purchase your own, visit WeAreTooBeautiful.com’s online store here. My one complaint is that the sizing only goes to an XL. I think they need to expand their sizes.
That’s okay Abercrombie, even if I were homeless and naked I still wouldn’t wear your clothes. I am too beautiful to wear A&F, dammit, and so is anyone else who doesn’t fit into your ridiculous beauty standards.
Visit WeAreTooBeautiful.com for more information and to purchase your own tee.