Some people won’t give you the time of day. Apparently Swiss watchmaker Hublot wants to give everyone the time of day. At least those who follow sports. Hublot has continued to build its brand with a series of significant sports sponsorships. Hublot either is, or recently was, the official watch or timekeeper for Formula 1 Racing, Ferrari, FIFA World Cup Soccer, The Miami Heat, The Los Angeles Lakers and England’s legendary Manchester United.
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They are now making another move with an announced sponsorship of CNN’s new global soccer website. Of course don’t call it soccer outside the U.S. With this latest sponsorship, Hublot will get exposure as the site’s “Official Online Timekeeper.” It seems like Hublot’s sponsorships are heading into the virtual world.
While Hublot has initiated many of these high profile sports sponsorships, apparently they didn’t initiate this one. Reports say the sponsorship was brought to Hublot by the sales team at CNN.
The deal includes online banner ads and even a live TV show sponsorship.
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CNN Football Club is a half-hour TV Show that appears on CNN International. The website is interactive for users who can participate in the weekly TV show and share their love for soccer 24/7.
You can see the splash Hublot is gaining on the CNN Football Club website by visiting the new site at http://footballclub.cnn.com/. It won’t take you long to see the ads.
Raymond Z for Raymond Lee Jewelers, South Florida’s premiere source for buying and selling luxury watches and designer jewelry.