I have had the pleasure to work with LG on numerous occasions, watching year after year their product specifications become more and more sleek. First and foremost I believe that efficiency of LG technology is one of their biggest assets. Creating items to make your life easier and working hard to achieve lower energy usage in home appliances. As LG launch their new LG Centrum System washing machine they now are able to offer even more increased reliability and efficiency.
Top 10 Activities we feel guilty about because of environmental impact //
- Driving short distances24%
- Throwing out a dirty tin or jar instead of recycling23%
- Turning the heating on when you could put on a jumper instead18%
- Having a bath instead of a shower16%
- Eating foods which are not from sustainable sources15%
- Not recycling paper or cardboard due to laziness14%
- Going on an exotic trip abroad8%
- Driving a car which you know is not environmentally friendly7%
- Travelling to a sporting event or concert not by public transport5%
- Washing a car more often than it really needs4%
With regards to washing, a survey was sent out to find out about Brits washing habits. Shockingly a portion of those who polled confessed that they wash clothes 31 times if not more a month (5%) – at least a wash a day! But on the flip side to this, some Brits surveyed said they will put, on average, 11 washes a month and only when they have a full load of washing to do (73%). We clearly are feeling far more worried about our environmental impact than we thought.
As I say I was a big part in the promotion of LG's slow fashion campaign. I am a huge advocate for being environmentally friendly and where I can, I will do my part. LG are constantly moving upward from their Generation X system days and now to the launch of the Centrum system. Why is it so good? It actually utilises a new damping system which has automobile similarities in the form of shock absorbers. This means it reduces noise levels and vibrations. I have constantly had mugs and plates knocked off my work surface from jumping washing machines in the past! It is actually has one of the quietest spins on the market, but what does that have to do with the environment? By less friction and less moving parts, it reduces the wear and tear caused in many other machines and only emits 67dB which is the equivalent of a conversation2. Essentially less energy wasted, better washing and far more efficient. LG is so confident with this fantastic technology and its inverted direct drive motors, they are covered by a crazy good 20 year warranty... That is twice the industry double.
How many of you feel environmental conscious with washing and has your attitude changed over the years because of it? I would love to know your thoughts.
*In collaboration with LG UK*