The trends in social media are changing fast enough almost every year over the last few years. Businesses need to focus on these changing trends in order to stay tuned to make the most use of these trends for maximizing their exposure and increasing leads and conversions (i.e., sales). Businesses should embrace and incorporate all three essential marketing elements, that is to say content marketing, social media marketing and search marketing (SEO and SEM or paid search adverting) to advertise and promote their businesses online and create brand identity. Social media sites, such as Facebook, Twitter and Google+ are so important for your businesses that modern businesses cannot think of any online marketing strategies without incorporating social marketing in to them.
According to an article published on the very popular and reputable website “Social Media Today”, and “AllFacebook” (Please see the references at the end of this article) website the role of Facebook will diminish in 2014 and even further in coming years up to 2017 while the popularity of Twitter will be on the increase. According to an article published on AllFacebook, Facebook may lose 80% of user base between 2015 and 2017. This is certainly a bad news for companies who have invested time, technology and money in Facebook marketing campaigns. In order to stay focused under any challenges, businesses or companies must research new strategies or/and review their current Facebook marketing strategies so that they do not at least lose their current base of followers. Facebook is not, however, disappearing anytime soon. The number one social media site is expected to dominate the social media world on the Internet for years to come. Whether you are small or medium size business or a large corporation, it is vital for you to keep abreast of these changing trends and take appropriate steps when and as required.
Social media marketing experts and companies can play a crucial role in establishing your business’s web presence in a firm foot. They can incorporate the most appropriate social media marketing tools and techniques to help your business’s blogs and websites get the maximum exposure online through increased and enhanced presence of your social media profiles and accounts. One of the latest social marketing campaigns for businesses are interactions amongst various social media sites, Facebook, Twitter, Google+, Pinterest and Instagram in particular to help your social marketing go viral on the web. Videos are proving to be the most important social media for companies in coming years as visual presentation tend to create more awareness and interest in your customers and prospects.
Google+ will be a more powerful social media for companies. Google knows business and after acquiring video search giant YouTube, Google+ is a fast emerging social media giant alongside Facebook and Twitter. Today there are more than 540 million active users on Google+, second only to Facebook. So, businesses must realize that they have a lot to explore from the emerging social media sites and conduct their social marketing accordingly to increase their presence online and maximize revenue by reaching a larger targeted audience or market. Facebook is still and will remain the number one social media site for many years to come simply because it has already a very strong platform and is popular to people of all ages on the whole. It is crucial for your business to understand the power of this giant social media site and utilize proper Facebook marketing for the growth of your business. The sooner the businesses or companies adapt themselves with the ongoing social media marketing trends, the better for the companies. The success of your business largely depends on successful social marketing campaigns whether your business target market is local or global.
References:
http://socialmediatoday.com/gonzogonzo/1884651/5-social-media-marketing-trends-2014
http://allfacebook.com/princeton-study-user-base-diseases_b128544
5 / 5 stars