Consumers who scan the QR Codes are expecting to get something.
As of June 2011, most people (87%) expect a coupon when they scan a code. Many Fortune 500 companies have started to adopt components of a mobile strategy, but haven’t fully launched them yet.
It seems that most QR codes:
- are used to distribute product info, social media, coupons and real estate info.
- are accessed by women (64%)
- using an iPhone (68%) or an android device. Not Blackberry.
Heidi Cohen offers 15 ways marketers are using QR Codes.
For more statistics about QR codes, check out the QR Code infographic from Digital Buzz Blog.
Thanks to Qritters | QR Codes & Mobile Marketing for the heads up!