With a plugin like WooCommerce, running an online shop is pretty simple. But, marketing and promotion might be a challenging task for everyone. With the proper SEO tactics, you can rank higher on search engine result pages. But, how exactly can you take your Black Friday marketing ideas to the next level?
This article will show you the finest Black Friday sale ideas that will bring more sales and conversions to your online store.
Why You Need To Promote Your Offers?
Anyone with a little knowledge can create a WooCommerce store, add products, design the website with a fine-tuned WooCommerce theme, etc. But making the store is just the primary step. If you need to gain more sales and customers, you might want to consider investing time and money (according to your needs) into promotions.
With a proper promotion strategy, you can reach more people than your competitors, sell more products.
So, no matter you are running an international WooCommerce store or a local one. You need to promote your products. During Black Friday and Cyber Monday, folks will often purchase things online. So, this is your golden chance for turning your WooCommerce store into a money generator.
Advanced Coupons
For taking your Black Friday promotion ideas to the next level (coupon-related upgrades), we will be relying on a freemium WordPress coupon plugin called Advanced Coupons. The free version of Advanced Coupons (Advanced Coupons Lite) is available on the WordPress plugins repository.
The free version got all the necessary features a store owner needs. But if you are running a massive store with a decent amount of conversion and revenue, you might want to consider using the premium version.
The premium plugin comes with features like:
- BOGO Deals
- Loyalty Program
- Scheduling
- Auto-Apply
- URL Coupons
- Shipping Discounts
- Cart Condition
- Role Restriction
- Coupon Cloning
Etc.
And if you check the pricing, you could see two main pricing options.
- Growth – $39.50/ year
- Business – $74.50/ year
The Business Plan will give you access to more features. And the Growth Plan will provide you with essential features. With your Credit Card account or PayPal, you will be able to complete the purchase.
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What Are The Top Black Friday Marketing Ideas?
Below, we will list some of the widespread promotion tactics used by well-known online stores. You can keep reading and find your preferred tactic from there.
1) Plan Everything Early
When you are running an online store, there must be so many people in your company. When we talk about a typical online store, there will be development staff, store admins, support staff, delivery boys, etc.
And you need to plan every promotion early. This will help your team to keep everything organized. If you need a company messaging tool, you need to check out Slack. A marketing tool like CoSchedule will help you assign everything necessary and track everything.
If you plan to promote any particular product, you can add it to your timeline and add a due date. And most tools will give you a heads-up on the due date, and you can do the necessary things.
2) Email Newsletter
This is used by millions of bloggers and store owners. When running an online business, you need to consider using an email marketing service. There are so many free and premium email marketing services available. Popular ones are MailChimp. AWeber, ConvertKit, Constant Contact, etc.
Once you have registered on a platform, you need to add your subscribers to the list. Then, through the platform, you can send custom emails. A lot of bloggers configured these platforms for sending out daily newsletters.
You can do the same or promote your products through the email newsletter. Well, not only just products. If you have a unique, limited-time coupon code, you can let your subscribers know about it.
3) BOGO Deals
Compared to other popular promotion tactics, BOGO deals will be an excellent addition to your WooCommerce site. Usually, customers will prefer these types of arrangements. You can run a BOGO deal for a limited-time or a limited-period.
Sadly, the default WooCommerce customization options will not help you to configure a BOGO deal. In that case, you will need to rely on the plugin we mentioned in the beginning – Advanced Coupons.
If you need a step-by-step guide on setting up a BOGO deal, check out this post.
4) Coupon Codes
When someone plans to buy something online, he will probably look for coupon codes. Let’s start with an example. Let’s say I need to purchase the Cloudways WordPress hosting. Cloudways is a well-known web hosting company with advanced features.
Instead of paying full money, I can save some by using coupon codes, right? So, looking for a working Cloudways coupon code, found one, applied it at checkout, saved a flat 20%!
Simple!
Like this, most people will always look for coupon codes. So, offering some coupon codes will increase your WooCommerce conversions—a useful, widely-used, and widespread promotion.
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5) Free Shipping
Everybody loves free shipping. Free shipping is a suitable promotion method. You can mention it in your email newsletter, popups, or even product pages.
If you check any Amazon product page, they will clearly mention it on the page.
They will also mention an expected delivery date. When you say these details on the product page, your customers will buy it without thinking twice. And of course, you just need this promotion in physical products. Digital products like a WordPress premium plugin or a theme doesn’t need any shipping stuff.
Check this guide for setting up a free shipping option based on conditions.
6) Popups
So many people will visit your WooCommerce store. But, most of them will not complete the purchase. The thing is, they do not know about the offers you have, or they are just visiting your products.
For letting them know about your specific users, you can use a popup. Many WordPress popup plugins are available, like OptinMonster, Bloom by ElegantThemes, etc.
You can add the content something like “Enter Your Email Address For a One-time 50% Discount“ or something like that. If you have a better message, it will help you convert website visitors to email subscribers or customers.
This is one of the most popular promotion strategies.
7) Exit-Intent Popups
Exit-Intent popups are the most preferred option for reducing cart abandonment and increasing conversions. With a lead generation plugin like OptinMonster, we can create an exit-intent popup. When visitors try to close the browser tab, the system will automatically show a popup on the screen.
This is called an exit-intent popup.
By optimizing your text content for maximum conversion, you can reduce cart abandonment. You can use these types of promotions inside your WooCommerce store if you have too much cart abandonment.
NOTE: With a plugin like MonsterInsights, you can see how many people added products to their carts and how many completed the purchase. The plugin will show you the cart abandonment rates by analyzing these data – thanks to the WooCommerce enhanced tracking feature of MonsterInsights.
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8) Flash Sales
When there’s a new product available, you need to run flash sales. Normally, WooCommerce stores will run flash sales for 24 hours or for a limited-stock.
You need to let the visitors about the event before it happening. For that, use the newsletter option or add banners to your website.
Here’s a good example:
If you check the above screenshot, you can see that the store has added the banner below the header. This means that whenever someone visits the website, he/ she will notice it.
Thus, the product will get more reach, and folks who prefer this model will wait for the sale. Flash sales work mostly for new arrivals. If you offer something unique that no other shops are selling, go for flash sales.
9) Push Notifications
Using a push notification plugin for WordPress can promote your new products and increase the popularity. Many WordPress push notification services are available, like OneSignal, PushEngage, etc. Thankfully, most of them are freemium.
By integrating a service with your WooCommerce store, you can send the latest updates to your subscribers through push notifications. It will work on both mobile devices and desktop devices. On top of that, you will be able to send cart follow-up messages to your customers.
If you are already using popular eCommerce sites like Amazon, Flipkart, you know this feature. When we order a product, they will send you updates to your phone when the product gets packed, shipped, and also on the delivery date, right? Here, I am not talking about the follow-up emails. If you have installed their applications, you will get all follow-up messages through push notifications.
This is a great way to let the customer engaged with the order. If you are also running a blog section inside your WooCommerce store, you can promote your blog posts using the push notification service. This way, you can get more website visitors too!
These are the famous Black Friday marketing ideas you need to follow. As your website grows, you can test new techniques like checking the heatmap, optimizing it, etc.
Get Started With Advanced Coupons
You can get the premium version of Advanced Coupons from below.
Get Started With Advanced Coupons
$This is an affiliate link
We hope you have found this article helpful and enjoyed the read. Please consider sharing this post with your friends and fellow bloggers on social media if you did. For more WordPress tips and tricks, you might want to check out our WordPress archives section.
Related Articles You Might Like:
- How To Set WooCommerce Coupon Rules With Advanced Coupons?
- How To Configure a Loyalty Program On Your WooCommerce Store?
- How To Offer Free Shipping For Everyone (Conditions Applied)
- How To Schedule and Auto-Apply WooCommerce Coupons?
- BOGO Deals: Here Is How You Can Create One and Promote!
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References:
- Slack Features – Slack
- Examples of Black Friday & Cyber Monday Email Newsletters – Designmodo
- G FUEL Black Friday Sale – Buy One Get One Free – Mobile E-Sports
- Black Friday Sale: 40% OFF + Partner Coupons – JoomUnited
- Free Shipping On Black Friday – notabag
- Black Friday Discount- Pinterest
- 4-Step Guide to Engaging Black Friday Push Notifications – Sonin