People enjoy expressing themselves in their own online blogs. Some people use a blog to talk about their life, use it to make money or pursue their hobbies and publish interesting content about it. The problem though, is that there are millions of blogs out there as well as hundreds of different blogging software platforms available. So what’s the key to make your blog better than the rest?
Good content
It isn’t the design of the template that grabs people’s attention but the great content your blog has. A well designed template can only keep a visitors attention so long before he needs something to read. Find good content writers for your blog or do some research before you write an article to keep it interesting and informative.
Depending on your topic and visitors you should try to keep your content to the point and as interesting as possible. Use images to help convey your message and keep the reader interested. If you have a 4,000 word article full of facts and figures it’s likely to scare visitors away.
Google also frowns upon copying articles. The exception, when copying an article, is to add a few paragraphs or comments of your own. Try to maintain a posting ratio where the unique articles far outweigh the copied articles on your blog.
SEO
It’s important to follow the guidelines given by Google to ensure a favourable position in the search results for your blog. Find a SEO expert who will help you to optimise your blog for Google. Furthermore, you should create social media sites which will help your blog get its name out there. Social media is a great channel to use for relaying traffic to your blog. Facebook, Google + and Twitter are the most famous social media platforms to use for marketing, and they won’t cost you a cent.
KISS Template
A “Keep It Simple Stupid” layout to your blog helps visitors to navigate through your site better. This enables them to find all of your articles with ease as well as the other tabs they might be searching for. It’s important to have an easy layout if you want potential investors to find your contact page. Having a simple layout doesn’t mean you shouldn’t add some kind of flare to it, just try to keep it readable and easy to use.
Passion
The last tip I can give you is to start a blog which you will fall in love with. This way you’ll enjoy putting extra hours into your blog and it won’t become a hassle for you to publish an article. Your passion needs to drive you to make your blog successful. I’ve seen many bloggers who start strong in the first month and then eventually fizzle out of their dedication to the blog because they lost interest in their project.
Ruan Smit is an experienced content writer who loves searching the internet for interesting blogs with his adsl especially his uncapped adsl.