Today Instagram has more than 1 billion active users worldwide. It is, without a doubt, a great sales channel for brands that want to publicize their products. With the Instagram Shopping feature, brands can use their Instagram account as a virtual window to display their products with price tags and redirect followers to their online store. Instagram can thus prove to be an excellent ally in the marketing strategy of any online business.
An interesting fact about this is that 50% of the visits that online stores receive come from a social network like Instagram or Facebook. Driving visits to your online store are essential to generate sales, and the most powerful network to achieve this today is Instagram. Therefore, it is essential not only that you have a presence in it, but that you dedicate the necessary time and effort to harness its full potential.
Did you know that one out of every four sales made online are sessions initiated from a social network, Instagram being the main?
Not so long ago, Facebook accounted for 80% of those sales, but Instagram is growing month by month and today 60% of sales arrive through it. There is no doubt that Instagram is the social network of the moment.
Now, the million-dollar question is how can you start selling on Instagram?
From personal profile to company profile
To sell on Instagram, the first thing you have to do is change your personal profile to the company profile.
This will allow you not only to show yourself to your followers as a professional brand but also to have additional features that the platform offers exclusively to businesses.
The most relevant of these are:
Statistics of your account - Here you can check the interaction that people have with your publications and, thus, make better decisions in your social media strategy.
Promotion of your publications - So that you can make sure that your reach is increasing and you get more quality followers.
Instagram Shopping activation - This is the star functionality of Instagram. Linking it with your online store allows you to sell through this social network. You even don't need a website to sell on Instagram. The shoppable posts on Instagram mean Shopify Instagram integration. This integration lets users directly make a purchase from the posts.
Once you have changed your personal profile to a company profile, you are ready to optimize this new profile.
4 keys to a successful company profile
Your company profile on Instagram is a very special space that you have to take care of because it represents your brand on the network. From your photo to the name of your account - everything plays a crucial role in attracting new followers and retaining those you already have. Here are four useful tips to help you out with it -
To make your profile picture easily recognizable, it is recommended that you use a simplified and summarized version of your logo.
Special attention to account name
When thinking about what name you are going to choose for your company profile, it is important that you use keywords related to your business. This is going to help Instagram users quickly identify what your brand is about.
Description to your audience
This is a key place where you can tell more about yourself and your brand. Therefore, take advantage of it in an attractive way to make yourself known on Instagram.
Exploit the stories
Unlike the "normal" stories that last only 24 hours, the featured stories do not disappear but are located in a privileged place in the feed.
Therefore, it is recommended that you take advantage of this functionality by creating different stories about aspects of your business that you think maybe attractive to your followers. For example:
- How your brand was created.
- Images of your showroom, shop or workshop.
- How to buy in your online store.
- What forms of payment and shipping do you offer
The important thing is that your outstanding stories catch your potential clients and generate interaction with them.