Google's stance on negative SEO has changed from the earlier "almost nothing a competitor can do to harm your ranking or have your site removed from our index," to now admitting that "Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from our index." This implies that negative SEO can indeed wreck havoc on its victim.
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What should you do if you are receive an extortion email?
"You can also choose to use the disavow tool," Google says. Google suggests that you "report extortion to law enforcement." That is not effective if the email comes from countries that law enforcement has no control over.
Ahem! you can call Ananya SEO Services to protect you from negative SEO if you get such an email of if you feel spammy links to your site are being created. Disclaimer : we are not affiliated to the diabolical SEOs