How important is the Local Business SEO
Remember Google my business results show up above the organic search results.
Google and Bing search engines have incredibly evolved over the years. The mobile revolution has dramatically changed the outlook of search engines and they are adopting the search focus on the mobile vertical more effectively. Google local search or popularly called as Google My Business has been a byproduct of mobile revolution and is one of the most effective search engine marketing strategy that a business can adapt to make it more visible and effective. If you are not using Google my business, you end up losing a major chunk of your potential business. Google my business or local business is not only for small businesses but is equally effective for enterprise-level corporations including banks and other financial institutions. Even the government service agencies require Google local business service to effectively reach out to the public. Therefore take Local Business SEO very seriously!
How to effectively leverage the services of Google my business?
Google my business or local service can do wonders for your business. Here we are going to show you some of the valuable tips to improve your rank in local search. While there are several factors which can influence your ranking in local search, citations play a major role in this regard. You need to make sure that your business is listed on several popular local directories and classified sites. Google and other search engines consider these citations a trust factor and rank your site better. If you do not have any citation, we recommend that you do it with all the popular local business directories including Yellow Pages, Yelp, Craigslist, local online newspapers and more. The more citations and links you have within your geographical area, the better your chances to rank higher.
Accurate Business Information
Business information accuracy is another factor which plays a major role in the rank process. You need to make sure your business information is published correctly on all local business directories and other websites. This may include the accurate information about your business phone number, your website, your address and your email. If the search engine detects any mismatch in the information between your website and other local directories, you might have trouble in getting your site rank higher.
The age and reputation of a business is another factor which helps to grow your visibility. A business which is older and has less local SEO optimization will still have a higher chance to rank better than a new business.
Get Reviews from your Clients
The number of reviews is certainly one of the most influential criteria your customer and search engines. The more the reviews, the better the chances to rank higher. As a business owner you need to make sure you respond to all the reviews whether positive or negative as this creates an image of responsibility amongst your clients and search engines. Ask your customers to post reviews about your business and also mentioned the kind of service or the product they may have bought from you. This will make sure that your local business to cover all important keywords and creates an engaging experience.
Adding Photos and Videos
Adding photos and videos is another effective way to do better in local search results. Make sure you post original high-quality images that are related to your business. Try not to post stock images or third-party pictures. For example, if you are into the business of data cabling, post original pictures of your data cabling racks, cabinets, terminations etc. likewise if you are in the business of selling products, post high-quality pictures of your products with information and specifications. This will not only help your customers to get the required education but also divert the attention of search engines who see this as a sign of engagement and rank you better.
The trick is to keep posting high-quality posts just like your website so that users are fully engaged and up to date. Google my business is an amazing service which if effectively utilized, can generate more business than even your website. If you are looking to optimize your local business listing, please contact us with your details and they will be happy to assist you do better and generate more business.`