“Customer Engagement in the Palm of Your Hand, Going Mobile.”
Josh Martin is the manager of social media for Arby’s. He’s big on “short, bite-sized bits of content.”
Josh says we are in the Thank You economy and I agree. Go mobile with your social media Thank You’s.
He gave a strategy-rich presentation on mobile and social media at Atlanta’s annual SoCon conference this month, and centered on:
Did you know 54% of the world’s brands use Instagram, which uploads 5 million photos every day? Data shows that photos attract twice the number of Likes on Facebook over text-based status updates.
Josh also says mobile video has a 6x higher click-through rate than standard display ads.
What does this mean for your messaging?
It means you have 3 seconds to catch a customer’s eye with the right 6 to 8 words. Or in the case of Twitter Vine, 6 seconds to catch a customer’s attention with the right 6 to 8 words. Twitter Vine is a mobile service that lets you capture and share 6-second, looping videos and post them immediately.
What 6 to 8 words would you say to customers, over and over in six seconds via Twitter Vine?
Twitter: http://blog.twitter.com/2013/01/vine-new-way-to-share-video.html
How do you know which 6 to 8 words your prospects and customers want to hear?
Buyer Persona research delivers the most effective and concise message to break through the noise level. For Softscribe, Buyer Personas are a discipline we use to grab hold of the voice of the customer. We hand-build Buyer Personas into persuasive messaging that captures the buyer’s attention. Here’s an example.
Is your messaging ready to go Micro and Visual? Do you already know the 6 to 8 words your customers and prospects want to hear? Give me a shout to find out how.