Move Your Business Online
In recent times one thing has become quite evident, businesses need to move online to survive. Dealing with the pandemic has limited human contact in ways that no one anticipated.
So, basically everyone has had to try to create some sort of online presence. You need to learn how to use apps like Zoom, you need to leverage social media and even create a website if it's needed.
In a nutshell, it's going to be quite an unfamiliar territory if you've never really considered going online before. You'll certainly need guidance, help, and good counsel.
Recently an old retailer in my area announced they were going out of business. I believe the reason was that they could not handle online orders when the stores were shut down in mid-March. It was so sad to see these old stores going under.
But, here is some information that will give you an idea of what to do and expect to start your business online today.
In recent times one thing has become quite evident, businesses need to move online to survive. #onlinebusiness Click To TweetIf you're going to operate online, the first thing to do is to get yourself a domain name. It's a no brainer to name your domain name after your business. That's the same model businesses like www.arlynscales.com/ are operating and believe us when we say it works quite well.
Note that it's not always guaranteed to find your business name, so search for it on the platform you're buying the domain from.
Some really good platforms allow you to search for and find a name that's available. The great thing with this getting a domain name is that it's easy, for as low as $15-$20 you can subscribe for a whole year.
Marketing is 'marketing' whether you are doing it in person or online. The thing is, online it's a whole other ball game, you need to learn the lay of the land. Sure, you may already have a wide customer base that will follow you online.
Some really good platforms allow you to search for and find a name that's available. #domainname Click To Tweet- Learn some new marketing strategies
But, you need to grow as a business even while you are online. Learn how to leverage social media platforms, as well as how to get your ads out there.
Today you have so many choices between Google adwords, ad networks and old fashion print and email marketing along with radio and podcasts.
All in all, learn all you can upfront and pick up a few tricks along the way. However, you will find you will need to test at various methods to learn which works best for your business.
Marketing is 'marketing' whether you are doing it in person or online. The thing is, online it's a whole other ball game, you need to learn the lay of the land. Click To Tweet- Get a good payment processor for your online business
If you are going to receive payment online, then you need to get yourself set up with a good payment processor. First, you need to ensure that the aesthetics are good because that builds trust. If customers trust your site, they will be a lot more inclined to input their payment details.
Also, make the whole process as simple as possible, if it's complicated people become suspicious. Also, ensure that the process is as transparent as can be.
Beware if there are hidden charges you are definitely going to pay for it later on. So be sure when you move your business online to check out the payment processors in the beginning.
Also, make the whole process as simple as possible, if it's complicated people become suspicious. #onlinebusiness Click To TweetConclusion of Move Your Business Online
Obviously, this is not all you need to do, but these points will get you on the right track. Do your research as much as you can, for the most part, you will pick up more information as time progresses.
Do not put so much pressure on yourself, cast your mind back to the moment you first started your business. Things didn't pick up overnight, but they progressed. It can take months before you get your first order with competition and search engines ranking your site. Be patient!
Have you moved your business online yet? I'd love to know more about it!