- July 30, 2014
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How to Make Quality Your Customer’s First Impression
Today’s advertising and marketing options can become overwhelming, even to experienced integrated marketers — not only in complexity (e.g. social media, SEO, SMS, CRM, data management, direct marketing, events, and on and on), but also in cost. Of course, no business can afford to do it all. So plan to allocate enough in your marketing budget to give your storefront the quality signage your customers can’t ignore.
Stand Out
No matter how much the big box chain stores spend on commercials and promos, we are still visual creatures. Bright, shiny objects and attractive imagery have a way of catching our attention. If the small business next door has an awesome eye-catching sign out front, passersby will check it out.
Show You Care
Customers are not always interested in the lowest price. If they were, everyone would shop exclusively at Walmart, and no one would buy Starbucks coffee. People are also interested in getting value for their money and in unique experiences. Remember that your customer’s experience with your business begins even before they walk in. It starts when they see your name and brand imagery out in front of the location. A quality sign is also an indication of how much the owner cares about the product or service itself. Take advantage of the opportunity to make the most of your potential first impression.
Talk to an experienced creative team to help you design an effective sign and work with a signage professional to create a lasting, legible message for your storefront.