How to Keep Your Content Strategy Relevant in 2014

“Have you ever been left wondering ‘What’s the point?’ after labouring to create compelling content for your corporate blog only to receiving little or no direct response to your post? The truth is, we have all been there. However, according to a 2013 report by HubSpot, here’s why you shouldn’t lose heart:

• 79% of companies who have a blog reported a positive return on investment for inbound marketing in 2013, compared with just 20% of ‘blogless’ companies.

• 82% of marketers who blogged on a daily basis acquired a customer using their blog, as opposed to 57% of marketers who blogged only monthly.

• 43% of marketers have generated a customer via their blog this year.

• HubSpot customers who produced more than 15 blog posts a month generated an average of 1,200 new leads each month!” More from this article by Alexandra Burnett>>>