Here is a clip from the segment (I'm at the 34:25 mark), and if you can't see the embedded video you can find it here.
As I'm sure you can imagine, I think writing skills are so important for kids, and I really believe they can have fun doing it. Lots of free writing time, where they can explore the genres and topics that interest them, is really important, as well as gentle corrections and guidance. See the article and segment for more info, as well as some Christmas gift ideas!