Great marketing creates a clear pathway of the next step to take.
Justine Grey explains how your sales and marketing results improve when conversion steps meet this point-by-point checklist:
- It clearly triggers an emotional reaction (I must have that, need it, want it, etc…)
- It clearly tells someone how to make a purchase (click right here to purchase)
- It creates some urgency to purchase immediately (offer ends at midnight tonight! Buy now!)
- It provides incentives or added details that make it impossible to refuse (free shipping!)
To me, a call to action works much better when it has a clear visual with buttons and widgets leading the way to the next step. You can better attract your visitors with call to action buttons.
There are two obvious components for a button. Color and key action words. Use short, clear direction like these:
Now. Sign Up. Add to Cart. Book Tickets. Download eBook. Learn More. Take Tour. Call Today.
What do you do to help your prospects take the RIGHT next step?