With Google rolling out Brand Icons within search results, particularly on mobile, its certainly time that businesses focus more on taking advantage of the Google real-estate, something we discussed in the ultimate local seo guide.
Google said of the enhanced search results: With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.
Google added: The name of the website and its icon appear at the top of the results card to help anchor each result, so you can more easily scan the page of results and decide what to explore next.
How to Get Your Brand Icon in Search Results
Brand Icons are one of the simplest things to control in Google’s world, they are just your favicon.
Sounds simple, but it comes with some caveats. It must represent your company and be your logo generally (and that isn’t even written in the article they posted about how to control it here, its just what we’ve figured so far). That means, you must register your business with Google My Business and ensure your logo is uploaded, your logo should be on your website too.
There are some other guidelines Google outlines on the link above, so give them a read, its fairly easy to comply though.