“The first part of this series on content marketing offered business owners an overview of why it screams “opportunity” in the digital age. The second part focused on online video, pointing out that far too often professional video shoots overshadow the actual marketing. This time, it’s all about making sure you have the right video strategy to get the most value from your investment. It starts with a plan to get those videos seen by your target audience:” More from this article at The Globe & Mail>>>