Every business depends on lead generation to grow, and your legal practice is no different. According to Forbes, 61 percent of marketers worldwide claim that generating traffic and leads is their biggest challenge.
Thankfully, it doesn't have to be yours!
Instead, you can bring in an influx of consistent clients. Generate leads for your legal practice with these five effective marketing methods!
1. Pay-Per-Click AdvertisingAccording to this report, businesses generate an average of $3 in revenue for every $1.60 they spend on Google Ads.
When someone searches for a lawyer, you can use Google Ads or other pay-per-click (PPC) methods to advertise your legal practice. Then, those searchers will click on your ads and visit your website, where they can fill out a form or call for more information.
PPC allows you to jump on an opportunity while optimizing your marketing budget at the same time.
You can also use remarketing to attract previous website visitors back to your legal practice's website. That way, you get a second chance to convert these visitors into leads and paying clients.
2. Search Engine OptimizationSearch engine optimization, or SEO, is another way to generate leads online.
Instead of generating leads that may or may not produce a sale, SEO helps you focus on your ideal client. To accomplish this, SEO uses a list of keywords to target people when they're searching.
Then, you use that list of keywords to create SEO-optimized blog posts or website content.
When someone looking for a law practice or Criminal Lawyer clicks on your post, they'll visit your website to read the article. This article also improves brand awareness and credibility by showing people you know your stuff.
As you improve your SEO, your website will display at the top of search pages, helping you generate leads before your competitors.
3. Referrals & ReviewsLaw practices can also use referrals and reviews to generate business leads.
Existing or previous clients can advocate your law practice and services online. These reviews can show potential clients you know your stuff.
You can also give existing clients a referral fee when they introduce you to new clients. That way, they have an incentive to spread positive comments about your practice.
4. Content MarketingContent marketing allows you to show clients your expertise. For example, publishing an article in a major publication can improve your credibility.
Other content marketing materials include blogs, newsletters, and video content such as Q&As.
You can even share this content on social media to generate leads and new followers.
5. Website DevelopmentNo lead generation strategy would be complete without a well-designed website.
Optimize your website for user experience by making it easy for clients to call or fill out a form. This will help generate leads and show clients your convenience, too!
The Verdict: Generate Leads with These 5 StrategiesWith these five marketing strategies, you can generate leads and bring in new business to your legal practice. Try these marketing methods for yourself and watch an influx of new clients roll in.
Check out our blog for more effective tips and strategies for growing your business.