How to Earn Money from Instagram Reels – 7 Best Ways

Posted on the 15 June 2022 by Nirmalkumar1997

Earning from social media now is easier than ever, social media creators now have many opportunities to make money.

Instagram is one of the biggest social media platforms, and recently Instagram has added a new feature called ‘Reels’. Reels are inspired by TikTok videos which are short, entertaining, and addictive.

As many people like these types of short videos, Instagram has grabbed the opportunity to make more people join their platform. If you are a creator, then you should know that Instagram’s algorithm is highly promoting Reels.

It’s an opportunity for you to earn money from Instagram Reels. In this article, we have presented you with seven authentic ways to earn money from Instagram Reels.

Quick List: 7 Genuine Ways on How to Earn Money from Instagram Reels

  1. Become an Affiliate Marketer
  2. Do Brand Collaboration
  3. Post Sponsored Content
  4. Instagram Reels Play Bonuses Program Monetization
  5. Promote Your Business or Course
  6. Earn Badges
  7. Sell Membership (Patreon Subscription)

Let’s first understand what Reels are.

What are Instagram Reels? What are Instagram Reels?


Instagram is a very popular social media app, they also have various types of forms to post content on their platform. Earlier they mainly have four forms to post content – Posts, Stories, Live, and Carousel Post.

Now they have added another form of posting called Reels.

Reels are short, entertaining videos, which are highly addictive, as they have the potential to hold your attention. Reels are inspired by TikTok, as TikTok was becoming a very trending platform, due to its short video content, Instagram Reels also uses the same concept.

Nowadays, Instagram is highly promoting Reels through its algorithm. If you are a Reel creator you will get more views, and engagement than a normal post.

That’s why at this time, Instagram Reels are highly rewarding for creators. Here are seven ways to earn from Instagram Reels.

7 Genuine Ways on How to Earn Money from Instagram Reels 7 Genuine Ways on How to Earn Money from Instagram Reels


1. Become an Affiliate Marketer 1. Become an Affiliate Marketer

If you have a decent number of visitors to your profile, you can then earn from your audience by converting them into customers. You can sell any products you like by joining an affiliate program and earning a commission on it.

For this, you need to join an affiliate program online, like Amazon Associate Program. You can also search for different affiliate programs on Google.

After joining their program, you’ll get a link to the product and service, you just have to copy it and paste it into your bio. On Instagram, you cannot paste links anywhere else, only on your bio. However, after 10k followers, you can paste links on stories also.

Although Instagram doesn’t allow you to add links to your post, it could be beneficial to add links to products directly from your post. Then, here is a free tool for you, that can help you to add links to Instagram posts, tap here to read.

Now, if someone buys any product or service from your link, you’ll get a commission on it. The percentage of the commission depends on the affiliate program, if we consider the Amazon affiliate program it goes up to 9%.

2. Do Brand Collaboration 2. Do Brand Collaboration

Brand collaboration is another way to earn money from Instagram Reels. Brands that are looking for direct sales, advertise with influencers. Nowadays, Reels are trendy so brands want to work with Reel Creators.

It works like, a brand can reach you or you can reach out to brands, then you have a contract, in which they will mention your payment and the work you have to do. You can either accept it or negotiate for better.

Then you have to create content for the brand, it’s called paid content.

Then, you’ll be paid according to the results (sales), or what is pre-decided.

In order to find brand collaboration, you have to network with people or reach out to them. Nowadays, many social media agencies are also helping, creators, to find brand deals.

3. Post Sponsored Content 3. Post Sponsored Content

The third one is to post sponsored content, it is just like brand collaboration, just you don’t have to make content for brands. Instead, the brand will give like Ad, and you have to post it on your profile.

It also works like brand collaboration, a brand will reach out to you with their deal, and you can have a negotiation. Later on, you just have to post their content on your Instagram profile.

Make sure your profile is easily discoverable, so your Posts and Reels.

The pay rate depends on the type of audience you have, or in which region the majority of your audience resides. Many influencers charge $100 for 10k followers, and you can also charge more or less, according to your reach.

4. Instagram Reels Play Bonus Program Monetization 4. Instagram Reels Play Bonus Program Monetization

Reels Play Bonus is a program run by Instagram to promote reels, it is a program specifically for Reel Creators, in order to promote Reels.

According to this program, Instagram or Meta (Instagram’s Parent Company) will spend more than $1 billion on Reel Creator. In order to be eligible for this program, you should have a business account or creator’s account.

Second, you should enroll yourself in Reels Play Bonus Program – Click here to know.

Payout in this program, differ from creator to creator, some creator reported that they got $300 for a single Reel, while some also got less. It actually depends on the type of your audience and your region.

However, there are some conditions to this program, and the following are some of them.

  1. Reels Play Bonus Program isn’t available for all languages. So if you are making videos on regional languages, you might not be eligible for this program.
  2. Once you have enrolled in this program, you have 30 days to earn from this program. During the program, a maximum of 150 Reels are eligible for a bonus.
  3. You’ll get money on the performance of your Reels, i.e views, likes, shares, engagement, etc.
  4. You’ll not get money for deleted Reels.
  5. All your content should be original, not use third-party material, like film clips or a politician’s speech, any motivational speaker’s video, etc. These things aren’t considered original, if you post such things, you are not eligible for this program.

5. Promote Your Business or Courses 5. Promote Your Business or Courses

One option for you to earn money from Instagram Reels is to advertise other brands, products, services, etc. Another option for you is to use this power to advertise your products or services.

In the first option, you have to wait for others to give you an opportunity or negotiate a deal. But in the second one, you don’t have to wait for anyone, you can start right now.

Now, what to do if you don’t have any business or service to offer.

Then, just find out what your followers want, maybe they wanted to learn from you ‘how to grow on Instagram’. Then, you can then make an online course or an ebook on this subject.

If you are a fashion influencer, you can sell your designs, without a factory, or with a dropshipping business model.

There are many ways to monetize your traffic, many creators offer their freelance services and consultation services. By doing this they are also establishing their brands.

6. Earn Badges 6. Earn Badges

This is another way to earn money from Instagram, and it is also introduced by Instagram.

Earn Badges is a feature of Instagram, in which you can ask your followers to buy badges during Instagram lives. Whenever anyone buys your badges, you’ll get a monetary benefit.

Steps to Turn ON Badge Feature:

  1. Go to Instagram
  2. Navigate to your ‘Profile
  3. Then tap on ‘Professional Dashboard
  4. If you are eligible, you will see the ‘Set Up Badges‘ option.

7. Sell Membership (Patreon Supporter) 7. Sell Membership (Patreon Supporter)

Many NGOs or purpose-driven accounts use this method to sustain their business model. In this method, you can ask your followers to support your work, by subscribing to the membership, and in return, they will get some exclusive content, which isn’t released on your general profile.

Of course, if you aren’t an NGO or purpose-driven profile, it will be hard for you to make people fund you. Therefore, you need to offer some exciting services with a subscription, in order to make people subscribe to you.

Patreon help artist to make subscription and fund their work. You can make an account on Patreon and there aren’t any charges for using the platform but you have to pay a commission from 5% to 12% on your earnings.

FAQ FAQ


1. How many views on Instagram reels to get paid 1. How many views on Instagram reels to get paid

Instagram is running various programs, which help creators to directly earn from Instagram. As part of their ‘Bonuses’ program, a creator who has more than 1,000 views on Reels, can earn from the program.

However, Instagram also says that the requirements can vary from participant to participant.

Also, these are just programs run by Instagram, so more people can use their new Reel feature. Once their objective is completed they might close their programs.

2. Instagram reels monetization requirement 2. Instagram reels monetization requirement

There aren’t any major requirements from Instagram, some of them are –
1. You should have a creator or business account in order to get monetized.
2. You should have at least 1,000 views on your reels in 30 days, to be eligible for monetization.
3. Your content and account should follow all the community guidelines.

3. Can Instagram Pay for Reels 3. Can Instagram Pay for Reels

In order to attract content creators, Instagram is now directly paying for reels. However, by the time these programs will be closed or the amount of money will be reduced.

In 2021, many creators have reported that they have got $1,000 for 1 Million views on Reels. This amount may vary from creator to creator.

Conclusion Conclusion


Instagram is one of the biggest social media apps, it has more than 1 billion active users. That’s why Instagram offers a wide variety of audiences and different types of users.

As a creator, you have a good opportunity to make money on Instagram. You just have to build a strong community, and a good number of followers to start your creative journey.

In this article, we have shown you how to earn money from Instagram Reels. These 7 ways can help you to monetize your Instagram account.

However, followers are just numbers, they can’t be a reflection of your content. Therefore, focusing on creating quality content, money or followers are by-products.

Even if you are a small creator, your content quality should be of a great creator…

Thanks for reading!