With a lot of knobs kicking around town at night nowadays, rather than focusing on the negatives of alcohol fueled violence, it’s a refreshing change to see DrinkWise Australia be the first to portray a realistic, balanced perspective on drinking. The Drinking – Do it Properly campaign reinforces how alcohol can negatively affect young adult’s behavior. With gem’s like, “When someone pressures you to have another drink and won’t take no for an answer, never underestimate the impact of a few simple words, “Please Fuck Off”.” Remember, an experienced drinker always knows their personal realm of excellence.