Nowadays video guides are practically everywhere and extend across pretty much every niche imaginable. While there are many reasons behind the rising popularity of video guides, one of the reasons why so many people create them is because a good video guide has viral potential.
“What Makes Video Guides Have Viral Potential?”
To create a video guide that goes viral you first need to understand what it is about them that makes them have such good viral potential to begin with.
Think of it this way: In every niche, people have questions – and they look for the answers to those questions on blogs, social media, and search engines. When they find a video guide that ‘shows’ them the answer to that question clearly and concisely, they will appreciate it all the more and may choose to share it with their friends. Who knows, if they operate their own blog they may even decide to post it there because they feel that their readers will like it too.
That is the viral potential of video guides. In many ways it is similar to that of ‘how to’ articles, just amplified due to the fact that video is a great medium that can ‘show’ people what to do instead of just presenting them with a wall of text.
Checking All the Boxes for a Great Video Guide
To fully tap into the viral potential of video guides you need to ensure that the video guide you create ‘checks all the boxes’ so to speak. What that means is that the video guide should:
• Deal with a topic that is popular within your niche.
• Clearly and concisely present a step-by-step process.
• Be recorded in high quality full High Definition (HD) video (that can later be lowered if required).
• Include a clear voiceover that outlines the step-by-step process along with subtitles.
• Show each step as effectively as possible – and zoom in for ‘close ups’ if necessary to show details.
• Provide links any software, websites or resources mentioned in the guide.
• Include special effects, transitions between scenes, background music and other tasteful aesthetic touches to polish it up.
If you plan out your video thoroughly and make sure that it fits these requirements, you should have end up with a video guide that is attractive and appealing to viewers.
Assuming you’re worried about screen capture for Windows 8 and the software that will be required to do so – you should check out the Movavi Screen Capture Studio. It has all the features that you need to record, edit, and enhance your video until it is just the way you want it.
Initially it may be tricky to plan and record a good video guide but it is totally worth the effort that you put in. If your video guide is attractive enough that it gets shared by viewers,tech bloggers, and on social media pages – that would represent a huge increase in your traffic and it will send your reputation skyrocketing too.