Today, online courses are on the rise. It gives both the educators as well as the learners to carry on online education on their own terms. In this blog, we are going to cover how you can create and sell online courses in India in 2021.
Online courses give you a secured space to showcase your expertise while still getting paid in return. The whole online education sector boomed in 2020 while the process is still going strong in 2021.
It is a multi-million dollar opportunity for creators to monetise their talent.
This in-depth guide is created keeping in view the Indian course creators who want to launch their online courses in 2021.
How to Create and Sell Online Courses In India
First and foremost, you need to choose a profitable online course topic. A profitable online course topic is the one which has the potential to give you a stable stream of income while scaling it up.
Hence, it is extremely important for you to choose a course which you have solid expertise in.
Choose an online topic on which you can teach with the right strategy & can get enrollments like crazy. If you are willing to solve the problem of your target audience, you will be able to create a buzz.
Ask yourself these questions, in order to find a profitable course idea for you:
Once you are able to answer these questions, you will be able to find a niche which is profitable for you.
Before you go on to creating an online course which is profitable, you need to get a better understanding of your target audience's needs & wants.
You need to understand their expertise, their current level of learning, their financial status, as well as, what are their primary objectives of purchasing a course.
When you identify what your target audience needs & wants, you become capable of providing them with what they are expecting out of your course.
A few questions to ask while trying to figure out your target audience?
Who are they?
While answering the question "who are they", think about who are these people that you would want to identify with your online course programs.
What are their greatest difficulties, problems, or desires?
If you have come a long way & can find things interesting & easy, it doesn't mean everyone else around you feels that way.
Your course topic must not be very easy for people. Had it been one, people wouldn't be ready to pay for it. But, if they are, that means there are a few areas that they need solid help with.
Hence, study your audience, find out those areas and make offers accordingly.
Where do they find the daily information?
Irrespective of what topic you are on, your audience needs information.
If you provide them with enough information, your audience won't need to go through several other sites. Consider giving them a daily dose of relevant information.
What is the benefit of your product?
Understand that your courses need to solve the problem of your target audience. Hence, you need a course which caters to those pain points.
Who do they trust?
Building trust & credibility is what sells in the long run. It's everything to a digital product. We don't purchase from people or platforms that we don't trust.
Once, you are done asking them questions, figure out where your target audience hangs out.
Once you have the idea of your online course topic, you need to do the brainstorming of that particular topic. It is an integral part of your online course creation process. In this step, we would gather what all the content you have regarding your online course topic.
- Gather all the content that you have of the topic. All the resources that you have regarding your online course topic idea.
- Once you have all the resources in one place, make sure that you have removed the redundant ones.
- We only need the content which is precise and strictly on topic. Beyond it, you just can't stuff all the information that you need.
- Make sure that your course module helps your learner to reach from point A to point B.
You'll need to pay attention to the information that you are sharing with your learners through your content.
Create a course outline where you are most aware of your goals. Know what your learners get out of this course and give them a content that helps them accomplish that.
Decide the goal > Create the course structure > Refine & Improvise
During the process of creating an online course structure, make sure that you are focused on the goal of the learners.
Create a combination of multimedia course content which is interactive & fun for students. Here are a few content type that you can include while planning your online course modules:
This is the digital era. Similarly, it won't be wrong to say that this is the "mobile" era. People are using various gadgets to access the Internet, but nothing tops the list other than smartphones.
Hence, it is absolutely vital for you to create online courses which are responsive to both your desktop, as well as, mobile applications. Making your course content responsive has its own perks.
Similarly, ensure that the course that you have launched is not just adaptable to each of the screen sizes, but also has consistent views.
Launching your mobile app makes sure that you are providing your learners with great ease of learning. That being said, everywhere they go they would be able to access your content on the mobile.
The best part is that you don't have to invest a hefty amount of money to launch your online courses. Thanks to Ed-Tech, Spayee made it possible for the course creators.
Spayee has launched our iOS & android app features for the creators who are on their business plan & advanced plan.It requires zero coding knowledge. Within a week of signing up, they will make your mobile app live on the playstore!
Here are a few things the app provides for you:
- Access to all the course content includes live clases.
- Mobile Push Notifications.
- Course Store page from where all the listed courses can be viewed.
To create an effective e-learning program, add videos, statistics, and expert views to the course content. All these are valuable in helping your students to achieve the course learning goals. They make the content unique and perspective, helping your online Course to stand out.
The critical advantage of videos, expert views, and statistics is that it provides visual learning with an uncanny ability to pull the students' attention.
What can be better than monetizing your wisdom, right? Many entrepreneurs, experts and tutors are making millions by just using the knowledge that is lying dormant in their brains.
And the best thing about online courses is that you will not have to work on updating the content on a regular basis. Yes, it requires lots of your time, effort and energy. But, it's a one time effort. Online courses have the potential to resell time and again.
So, if you have knowledge, required experience and passion then what are you waiting for? In this blog you will get everything that you need to create a successful online course.
Tips to create your course content
1. Decide the course formatThere are various formats in which you can create your course. You can teach each lesson using audio, video, PDF, webinars or slideshows. Video content is quite engaging but it requires a lot of time in recording and editing.
But, your time and effort is going to be worth it because it is a great way to build lasting relationships with your students.
You need to make sure that you have a balance of visual, audio and practical methodologies. So that you learners can have a good learning experience.
2. Start recording videos and edit them wellAfter deciding the course format, start recording videos. You should create at least 70% of the course content in advance before launching the course.
Things required for creating course content :
Make sure you have proper lighting in your room where you will be recording videos. You will also need video editing software to edit your videos. You can also hire a video editor if you are not good at editing videos.
This is the final yet one of the most important phases of an online course selling journey. In order to put together all the content and online course education business at one place, you need an online course platform.
Choose a course publishing platform that is completely secured. So that nobody can misuse your content. You can go for Spayee as they provide 100% safety.
When you will add your course to your chosen platform you will have to set the price for your course. Don't keep the price too low or too high, price it wisely.
There are many course platforms available depending upon your needs and target audience. However, if you are catering to Indian learners, we would suggest .
Here are a few things that make Spayee the best platform to host your online courses:
In order to create your online course platform, click !
Enter the following information in order to build your course platform within minutes.
Once launched, you can use the platform for a 30 DAY FREE TRIAL.
Beyond it, you would need your domain using which you can create a white-labeled course platform.
Spayee also helps you in launching your in-built live classes.
You can also launch your live classes using Spayee.Before you hit that publish button, you need to figure out a basic marketing strategy as explained in the next point.
Market Your Online Course
You know what, many educators are making millions by simply selling their online courses. It wouldn't be wrong to say that they are also teaching the same thing that you do. But there's one thing that they are doing differently from you.
Aren't you excited to know about that one thing that can help you to make millions?
Can you guess that?
Alright folks, take your seats back because now I am going to tell you the secret that is helping them to reach their potential learners.
So, it is their well-planned marketing strategy that is helping them to make millions. By the end of this post, you will get to know everything about the marketing strategy that you need to implement so that you can also reach your potential learners.
1# Treat your course as a Digital Product
You need to treat your course as a digital product because only then you will be able to launch it as a product in the market. Create a coming soon page for your online course. It can help you in building interest among your target audience.
Also, you can give an offer to people who would fill in their details in your coming soon page. You can announce to give your free e-book to them. To get your free Ebook, your potential learners will definitely fill in their details. It will eventually help you to build your email list.
2# Invest in Ads
Yes, paying for ads is an investment. I am calling it an investment because it can help in reaching millions of viewers within a few hours. You can spend on Facebook Ads and Google Ads.
Promote your video content through these mediums. Learners find it easy to understand when they watch someone explaining it visually.
3# Create a converting sales page
To have a converting sales page is a must. It gives you the opportunity to explain your products and services to your visitors. It should be created in such a way which would make them feel that they badly need your product.
You can use a course creation platform like Spayee because they provide an in-built sales page for your website and they also allow you to customize it according to your wish if you want. And the best thing is it is a reliable, secured, and scalable knowledge commerce platform.
4# Talk about your course on Social Media
You can not expect to earn huge revenues through your course if you are not actively talking about them on social media. It is mandatory for you to create dedicated accounts for your online academy on various social media handles.
Try to interact with your audience as much as you can. Try to conduct webinars once in every week and share the joining link of your webinars on your social media platforms.
5# Work on building your personal brand
People are more likely to buy from you when they know you. So, work hard to build your personal brand because it can help you in driving more leads.
So, you must have understood till now that it is not that difficult to market your online course. But yes, it requires huge efforts from your side. You will have to sell your course just like any other digital product.
It means you would need to do almost everything that would help you in driving more traffic to your website, growing your email list, and converting your leads into your learners.
Analyse, Improvise & Relaunch
Last but not least, continually analyze your online course's performance, obtain feedback from students, and upgrade the Course for betterment. This is a continuous process, and keep on going no matter how bad reviews you get, just keep on improving.
Do the following:- Add Visuals to the Course Content
- Address Your Target Audience
- Create Compelling Learning Outcomes
- Market your Online Course
- Create Actionable Course Content
- Don't put too much into one course
- Create Digestible Lessons
Testimonials
Quick Links:FAQs: How to Create and Sell Online Courses in India
Conclusion: How to Create and Sell Online Courses in India2021
We have tried to cover the whole online course selling process in detail. However, there are just a lot of nuts and bolts involved. The only way to launch a profitable online course and figure it all out is by actually taking that leap of faith.
Go ahead & create your first online course.
Do everything step by step that we have mentioned in this blog.
You would learn in every step of the way!
Create your first course and unleash the potential.