Are You an Automated Facebook Poster?
Facebook marketing is engaging and connecting with your ideal clients. The tough part about using Facebook to market your business is the amount of time it takes to do it well. Timing and the right kind of content are everything. How will you get it post at just the right time? Using a Facebook post scheduler will free up your life and help you tame the beast that Facebook promotion can be.
Craft a Facebook posting schedule.
Decide when the best time to post to your fans is and regularly create status updates. This will take a little trial and error to pin point but well worth the effort! Remember a picture is worth 1000 words and pictures get shared way more often than just plain text on Facebook. There are a lot of places to edit and make beautiful text for your timeline. My current favorite is picmonkey.com.
Check often and Engage.
One mistake you can make with auto posting is to post content without engaging with your fans. Be sure you check your fanpage in the morning and again in the evening and answer questions or comments . Just like your posts you need to set a time that you will respond to the engagement on your page. Don't spoil the love you you from your audience by not responding to them.
Check and Recheck
Technology is wonderful, now and then it has a bad hair day. Make sure that your post are really going out and that you really did get them scheduled! Take a look at your wall and be sure it's really is posting like you planned! I've had a few times it's let me down in a big way.
A Few Ways to Auto post to Facebook.
Hootsuite:
If you are someone who is overwhelmed by too much activity or want a more simplistic tool for updating your Facebook Page, consider using Hootsuite. Hootsuite is a web-based application that is perfect for accessing social media accounts on your computer or mobile device. Hootsuite also allows you to manage accounts across multiple platforms and its built-in link shortener with analytics is a great feature for business users. Hootsuite also allows teams to collaborate and update company profiles. This tool may be the most ideal for larger businesses or businesses with an independent social media manager. The ability to select which social media accounts you want to link to and update may be ideal for users who are easily distracted while marketing online. Hootsuite is available at www.HootSuite.com.
Networked Blogs:
Networked blogs is an awesome platform for bloggers and their fans. You can import your blog posts into Facebook and you readers can sample your latest inside of Facebook’s platform. It can also auto post each new article on to your business page and save time with publishing to Facebook. Something you should note about Facebook; they like to stay on Facebook. The more you can share and engage about your business on the Facebook platform itself, the better.
Facebook's Scheduler
This is my favorite by far and the only scheduler I use! The reason? It doesn't leave those icons beside the post signaling that the post was automated. There seems to be a bit of an advantage to post that aren't tagged. Is it love or was it scheduled? Well no one can tell for certain when you use the Facebook scheduler and fans like that. I really like the Facebook post scheduler and recommend you test it and see how it works for you.
Facebook can be a real time suck and auto posting is the perfect solution to organizing and keeping your fanpage rocking. Remember to engage your fans in a timely manner with great information, inspiration, and some fun.
Share the ways that you use tools to help you manage Facebook. Do you have a tool that you like most than these? Share with me what your favorite way to market your Facebook page.