What’s in a personal donation? Everything, if you’re one of the millions of people who depend on philanthropies to assist with anything from college to housing to healthcare. In fact, of the $300 billion donated to U.S. charities every year, more than 80% comes from individual contributions, says Valerie Lies, president and CEO of Donors Forum, which helps strengthen Illinois nonprofits.
Five simple thoughts - with examples - in clear, concise language in this piece...a great primer for anyone working in the nonprofit world.