Are you looking to increase your earnings with Ezoic?
As a website monetization platform, Ezoic offers a range of features and tools that can help you optimize your site’s revenue potential. However, knowing how to make the most of these tools can be challenging.
And that’s why, in this blog post, we will show you how to boost your Ezoic earnings with the right strategies.
But first, let’s see what Ezoic is and how it works.
What is Ezoic and How Does It Work?
Ezoic is a website optimization and monetization platform offering various tools and features to help website owners and publishers increase revenue and improve user experience.
The tool was founded in 2010 and has become a leading website optimization and monetization platform. Also, it offers a range of tools and features, including ad optimization, site speed acceleration, and user experience testing.
Ezoic uses artificial intelligence to test and optimize different combinations of ads, layouts, and content to determine the most effective way to monetize a website while maintaining a positive user experience.
Now you know how Ezoic can help your business. In the following section, we can see how to optimize the website for maximum revenue.
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How to Boost Ezoic Earnings (6 Effective Ways)
Here we have the six effective ways to boost your earnings:
- By improving the website’s speed
- Experimenting with ads
- Using a responsive design
- Optimizing the content
- Trying different ad formats
- Monitoring the analytics
Let’s take a close look at each option.
1. Increase Your Site Speed
Site speed is one of the most critical factors for user experience and search engine optimization.
Slow-loading pages can lead to a high bounce rate, negatively impacting your earnings. By making your website faster, you can quickly reduce the bounce rate. This way, your website visitors will stay, and you will gain more page views.
You can also use a CDN provider to boost overall performance and security.
Related: Know here how to speed up your WordPress website
2. Implement Ezoic Ad Testing
Ezoic uses artificial intelligence to determine the most effective way to monetize your website without compromising user experience. It tests and optimizes various combinations of ads, layouts, and content on your site.
You can use Ezoic’s ad testing feature to test different ad positions, sizes, and types to find the optimal combination that generates the most revenue.
3. Use Responsive Design
Studies show that mobile traffic is getting bigger and bigger.
So, having a responsive theme is no more optional. People tend to use mobile devices often for browsing and entertainment purpose. So, use this as an opportunity to increase your revenue.
Switching to a mobile-friendly theme can increase the user experience and Ezoic earnings.
4. Optimize Your Content
The quality and relevance of your content can impact your earnings.
You can optimize your content by using keywords that attract high-paying ads, adding media like images and videos, and formatting for easy readability.
Ezoic’s AI technology can also help you optimize your content by analyzing user behavior and providing recommendations for improving engagement and revenue.
5. Test Different Ad Formats
Different ad formats can have a significant impact on your Ezoic earnings. Some formats, like native and in-article ads, perform better than others. Experiment with different ad formats to find the best ones for your site.
You can try the formats for a week and see the results.
6. Monitor Your Analytics
Tracking your website analytics is crucial for understanding your audience and identifying opportunities for optimization.
Ezoic offers a range of analytics tools that allow you to track your site’s performance, including revenue, user behavior, and engagement. Use this data to make informed ad placements and content strategy decisions.
Recommended Read: Adsense is another popular web monetization program by Google. These two web monetization programs help publishers make revenue, but which is better. Let’s find out in this article: Ezoic vs Adsense: Who Pays Better?
What Are the Best Ad Placements for Ezoic?
One of the critical factors that influence your Ezoic earnings is ad placement. By placing your ads in strategic locations, you can increase the number of ad impressions and clicks, leading to higher revenues.
1. Above the Fold
Placing ads above the fold can increase their visibility and click-through rate (CTR), leading to higher earnings. Some practical above-the-fold ad placements include leaderboard ads and medium rectangle ads.
2. In-Article
In-article ads are placed within the content of an article, usually after the first or second paragraph. These ads perform well because they blend in with the content and are less intrusive than other ad formats. You can experiment with different ad sizes and placements to find the best ones for your site.
3. Below the Fold
Source
While above-the-fold ad placements tend to perform better, there are still opportunities to place ads below the fold. Placing ads at the end of an article or below a call to action (CTA) can generate additional ad impressions and clicks.
4. Sidebar
Sidebar ads are placed on the side of the webpage, often next to the content. These ads can be effective if they are placed strategically and visually appealing. However, they may not perform as well as other ad formats because users may overlook them.
5. Interstitials
Interstitials are full-screen ads that appear between page loads or during a transition. These ads can effectively generate high CTRs, but some users may view them as intrusive. It’s essential to use interstitials sparingly and ensure they are relevant to the user’s interests.
6. Sticky Ads
Sticky ads remain visible on the page as the user scrolls down. These ads can be effective because they stay in view and are less likely to be overlooked. However, ensuring they don’t interfere with the user’s experience or navigation is essential.
5 Common Mistakes to Avoid When Using Ezoic?
Here are a few common mistakes that can negatively impact their results.
1. Not Setting Up the Platform Correctly
One of the most common mistakes is incorrectly setting up the Ezoic platform.
This can include not installing the Ezoic plugin, not setting up the correct ad placements, or not configuring the platform to match your website’s layout and design. It’s essential to follow the setup process carefully and to work with the Ezoic team to ensure everything is set up correctly.
2. Not Testing Different Ad Placements.
Another mistake is not testing different ad placements to see what works best for your website.
Ezoic provides a range of ad formats and placements, and it’s essential to experiment with different options to find the ones that generate the most revenue. Make sure to track your results and adjust your ad placements accordingly.
3. Focusing Only on Ad Revenue
While ad revenue is essential to using Ezoic, it’s not the only metric to focus on.
It’s crucial to also focus on user experience and engagement. Ensure your website is easy to navigate, loads quickly, and provides high-quality content. This can help keep visitors on your site longer, leading to higher ad revenue in the long run.
4. Overloading Your Website with Ads
Another mistake is overloading your website with ads.
While more ads may seem like an excellent way to generate more revenue, they can have the opposite effect. Too many ads can make your website look cluttered and unprofessional and slow down your website’s load time.
This can lead to lower engagement and revenue.
5. Not Monitoring Your Results.
Finally, it’s essential to monitor your results regularly to track your progress and identify areas for improvement.
Track your ad revenue, user engagement, and website performance metrics. This can help you make informed decisions about optimizing your website and ad placements for better results.
Learn More About Ezoic
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Frequently Asked Questions
Next, let’s see a few frequently asked questions regarding the platform.
1. What is Ezoic and How Does it Work?
Ezoic is a platform that uses artificial intelligence to optimize website ad placements, sizes, and types to increase revenue for website owners.
By testing different ad configurations and analyzing user behavior, Ezoic helps websites earn more money from their ads without sacrificing user experience.
2. How much does Ezoic pay per 1,000 page views?
Ezoic doesn’t offer fixed pay-per-page views, it mainly depends on your niche and audience. A rough estimation of Ezoic pay per 1,000-page view is $7-$15 compared to Adsense: $1-$2.5
But as we said, it mainly depends on the type of niche you are publishing and the quality of the audience you are getting.
3. Is Ezoic better than AdSense?
In terms of revenue, Ezoic claims that they offer better ad revenue than Adsense. There is no rocket science in it; Ezoic uses AI to increase your Ad revenue.
However, some criticisms against Ezoic are initially, it increases site revenue, but with time, their revenue starts lowering.
Read our full article on this topic: Ezoic vs Adsense: Which one is better.
4. How Can I Increase My Ezoic Earnings?
There are several strategies you can use to boost your Ezoic earnings, including:
1. Increasing website traffic through SEO, social media, or paid advertising.
2. Experiment with different ad sizes, placements, and types to see which ones perform best.
3. Using Ezoic’s ad mediation feature to simultaneously display ads from multiple ad networks.
4. Optimizing your website’s user experience to encourage visitors to stay on your site longer and engage with your content.
5. Enabling Ezoic’s site speed accelerator feature to improve your website’s loading times and decrease bounce rates.
5. How Long Does it Take to See an Increase in Ezoic Earnings?
The amount of time it takes to see an increase in earnings can vary depending on several factors, such as the size of your website, the amount of traffic you receive, and the types of ads you display.
You should generally see results within a few weeks or months of implementing Ezoic’s optimization strategies.
6. Can I use Ezoic with Other Ad Networks?
Yes, Ezoic’s ad mediation feature allows you to display ads from multiple ad networks simultaneously.
This can increase your earnings by allowing you to access a larger pool of advertisers and display more relevant ads to your visitors.
7. Does Ezoic Have Any Requirements or Restrictions for Publishers?
Yes, Ezoic has specific requirements and guidelines publishers must follow to use the platform.
There was a page view requirement; however, now, they have removed such a requirement. If you are a website with less than 10,000 monthly visitors, you can join a program called: Access Now.
Additionally, Ezoic reserves the right to reject or terminate any publisher that violates its terms of service or engages in fraudulent activity.
For joining Ezoic, your site should also comply with Google’s Ad Policy.
8. How long does it take for Ezoic to payout?
Ezoic has an easy threshold limit of $20; Ezoic pays you monthly, and your previous month’s revenue will be paid to you in the current month between the 27th and 31st of each month.
Ezoic can pay you via bank transfer (Payoneer), PayPal, or by Cheque.
Conclusion
Boosting your Ezoic earnings is a process that requires ongoing effort and strategies.
By following the tips and strategies outlined in this article, you can increase your revenue and make the most of the features and tools that Ezoic offers.
Remember to continually test and analyze your site’s performance to identify new opportunities for optimization. With a strategic approach and a commitment to ongoing improvement, you can take your Ezoic earnings to the next level.
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Which method are you going to try to boost your Ezoic earnings?
Let us know in the comments!