In this article, we will learn about How to Boost Revenue Growth. We will try to discuss and understand How to Boost Revenue Growth in e-commerce in this age of competition.
The advantages of SMS marketing are numerous. Savvy online retailers utilize SMS to contact more customers than they can through other channels swiftly. SMS offers a strong ROI and ranks second among marketing channels, after direct mail but better than email, with a 95% open rate within three minutes.
Read more: How To Get Returning Customers
Customers of Emotive receive a staggering $27 return on every dollar invested in text message marketing. Therefore, it makes sense that modern marketers are spending more on SMS.
The ideal approach to use this channel is using SMS flows or automated messages sent in response to a customer’s actions.
You can increase conversions, engagement, and relationship-building with your SMS users by using automated processes. Use these eight fundamental SMS automation for e-commerce to get going.
1. Introduction: How to Boost Revenue Growth
An automated sequence known as a welcome flow is sent to clients who join your SMS marketing list. Your welcome series introduces you to your consumers and paves the way for enduring business connections.
Adding lengthier messages that assist your clients in getting to know you better requires combining your SMS flow with email.
Include the following in your welcome texts:
- Firstly, an SMS confirmation message with advice on how to unsubscribe
- It’s a delight to interact with your consumers, so thank you for subscribing!
- a coupon code or other exclusive offer, if you provided one as a perk for joining up
- Lastly, if a buyer doesn’t make a purchase, incentives reminders are sent over time
You may also add texts to your SMS flow that raise social proof, inform clients about your product, or give information about company values. This depends on how you link email and text.
2. Peruse Texts About Abandonment
An SMS follow-up sent to clients who browsed a product page but didn’t buy it is known as a browse abandonment text. You may persuade them to finish their order with the help of these messages.
They tried to add the item to their cart, but something stopped them. So think about teaching clients about your product or responding to typical queries. Additionally, you may utilize social proof to demonstrate that customers are content with the product.
3. SMS Flow for Cart abandonment
Customers who have added products to their shopping carts but have not made a purchase receive messages about abandoned carts. This is your chance to get these sales back.
Customers who abandoned their shopping carts are more likely to convert since they are further along in the purchasing process than site visitors.
Emphasize free delivery or a forgiving returns policy at this time. Describe how your product outperforms the opposition. Or provide a discount to entice the buyer to buy.
4. Transactional SMS Communications
All logistical communications about a customer’s order consider transactional SMS. This covers communications such as order confirmation, shipment updates and confirmations, and delivery confirmation messages.
These signals are essential for establishing credibility and demonstrating your company’s dependability, as well as for giving clients more assurance that everything is going according to plan. Additionally, it aids in the delivery at their door tracking.
5. Text Messages Sent After Purchases
Using a post-purchase flow, SMS may be used to increase customer loyalty, lower return rates, and promote future purchases.
Another automation that may be combined with an email to have the biggest impact is this one.
When writing your post-purchase messaging, take into account:
- a message of gratitude for their purchase
- The order confirmation text with the product setup
- Requesting reviews will help your website’s social proof
- Cross-sell messages to recommend an additional product in light of their purchase
6. Restocking Alert Messages
Text messages are the perfect medium for reminding clients to replenish consumable goods. Consider items like coffee, shampoo, cosmetics, eyeglasses, or toilet paper.
Remind consumers to reorder before they run out because it’s simple for them to forget to do so for something they use regularly.
You can swiftly place orders by starting a two-way automatic text chat if you do it that way. If a consumer wishes to make another purchase, first inquire. Next, confirm the shipping address and payment details they have on file.
Customers do not need to manually add products to their shopping baskets.
7. Texts With More Stock to Boost Revenue Growth
Strong demand? Texts alerting consumers to things they were interested in but unable to purchase right away are terrific methods to increase sales.
Customers may rapidly purchase the goods before it runs out of stock again because the text is such a direct medium.
8. Win-back SMS Communications
Win-back messages are delivered to re-engage current customers who haven’t purchased in a while. They encourage new purchases by reminding customers of your business’s worth.
Your win-back series by text may include:
- A unique offer to entice customers to return
- The customized product suggestion based on consumer information
- Recent honors from prestigious magazines and social proof
- Changes to the business, such as new product lines, product upgrades they may have missed, or new, advantageous policies
- An inquiry about their pleasure with your brand and the items they already own
To benefit from both channels, combined with email.
Increase Growth with SMS: How to Boost Revenue Growth
There is no faster method to contact more customers, whether you’re just getting started with SMS marketing or seeking to expand your current efforts, than with text message marketing. You’ll need the appropriate equipment for the task if you want to make the most of your SMS campaign.
To engage and convert consumers via your welcome series, your abandoned cart message, your order confirmation message, and beyond, you will be able to construct the precise flows you need.
Send communications that resonate by segmenting your audience. Utilize two-way discussions to provide product recommendations, respond to frequent inquiries, and place new purchases from within the text thread. With support in developing your SMS marketing strategy, creating copy, and optimizing marketing campaigns.