Instagram Manager is a job that has been in demand, with the rise of social media. 10 years before there wasn’t any job like Instagram Manager, but later brands realized that to connect with their customers, they have to be on social platforms.
That’s why businesses need an expert who can manage social media accounts on their behalf of a business. That’s why brands hire Instagram managers, an Instagram manager has to successfully run marketing campaigns, create a social media strategy, sometimes engage with the audience, etc.
Unlike traditional jobs, being an Instagram manager, you don’t need to follow fixed paths, in fact, there isn’t any fixed path. However, there are hard skills and soft skills, you require to pursue to work as Instagram Manager.
This is an ultimate guide on how to become an Instagram manager.
What is an Instagram Manager? What is an Instagram Manager?
To understand better, what is Instagram Manager and what he does, let’s see some statistics –
Over 55% of youngsters (18 – 29 years old) in the United States, use Instagram, and around half of the Instagram users follow a business.
Last, more than 52% of small businesses use Instagram.
Until now, you might have understood how much Instagram is important for businesses. Businesses use Instagram for brand image, sales or offline store marketing, social media advertisement, and Influencer marketing, which is $6 Billion in 2020.
Instagram managers help these brands and businesses accomplish their social media goals and perform some day-to-day tasks like posting reels. Instagram managers run marketing campaigns, post content, engage with followers, and set social media strategies to accomplish business goals.
Day-to-Day Task of Instagram Manager? Day-to-Day Task of Instagram Manager?
Here are some day-to-day tasks regular tasks Instagram managers have to do:
- Creating content on relevant topics, to keep good engagement with Instagram followers. For this, you have to keep yourself updated with current issues, you can use news sites for this.
- Analytics: like seeing how social media campaigns are performing, or how you can improve them for example, if you are posting something is the reach of your post going down, or people are engaging and ordering your products if you are an e-commerce business Instagram manager.
- Reporting and Meetings: At last you also have to report to the business, if all things are going good or what changes you are going to make. You also have to conduct meetings, with your juniors to make sure the company’s message is consistent on all social media channels.
How to Become Instagram Manager – Ultimate Guide How to Become Instagram Manager – Ultimate Guide
The Instagram manager isn’t a traditional job and that’s why you don’t need to follow the traditional path of going to college having a degree, etc. Here we have divided the whole process into simple steps:
1. Acquire Skills (Educate Yourself) 1. Acquire Skills (Educate Yourself)
You know a lot about Instagram, and you might be thinking you have to just get started but in reality, it isn’t. You need to educate yourself on how Instagram managers work, and what skills are required.
In my opinion, online courses and YouTube videos are best for self-education. Just verify that the person teaching you this should have first-hand experience, then only it is worth it.
So the first step to becoming an Instagram manager is to educate yourself and learn more about the subject.
2. Apply What You’ve Learned (Practically) 2. Apply What You’ve Learned (Practically)
Now it’s time to application of your skills, therefore apply the same skills, on your Instagram account. As you won’t learn much theoretically, practical learning is real learning.
You’ll get to know what are your mistakes, and how to improve your managerial skills.
Tip: You can also create your personal brand on Instagram, later the same profile will help you to find clients, you can list your portfolio, testimonials, etc on your profile.
3. Create an Online Presence 3. Create an Online Presence
Online presence is essential for you to get work, that’s why you have to build a personal brand on any online platform. For example, you can create an Instagram page or build your portfolio cum contact website.
Anything where people can see your work, and hire you. I recommend creating your profile on a freelancing platform, like –
- Upwork
- Fiverr
- PeoplePerHour
- Freelancer.com
On this platform, you can create a profile, showcase your work and share your contact details. To get work, you should create a strong profile, you can learn from an established Instagram Manager’s profile.
Related – 15 Social Media Facts for Small Businesses to Know
4. Find Clients: Do Internships & Free Work, Intiliatly 4. Find Clients: Do Internships & Free Work, Intiliatly
The final step is to find clients, and start your job!
Initially finding clients might be hard for you as you don’t have experience, a portfolio, or any previous clients. That’s why you should get started by doing Internships and even free work. It helps you to know what the expectations of clients are, and which tools are used in the industry.
For example, in the content writing field, using the Grammarly AI tool is common, similarly, for Web Developers, Elementor is a common tool.
Let’s summarize the ultimate guide for How to become Instagram Manager –
- Educate yourself using online courses and YouTube videos (learn from other Instagram Managers)
- Apply what you have learned, and create your personal brand on Instagram.
- Create an online presence, where clients can hire you. You can use LinkedIn, Upwork, Fiverr, or even Instagram for personal branding.
- Find Clients: Initially, it’s hard to get clients, that’s why it is recommended to work as an Intern, or even for free (Initially). You can get an Internship opportunity on the LinkedIn platform.
Types of Instagram Manager Types of Instagram Manager
There are various different types of Instagram managers also, as an Instagram manager is itself a niche segment of Social Media managers. Further, there are also various niches for Instagram managers.
Small business expectation from the Instagram managers is to do all managerial tasks. However, big brands or large corporates hire specialists.
Here are some types of Instagram Manager
1. Account Manager 1. Account Manager
Account managers mainly handle things related to an account, for example replying to messages, comments, or reply to product-related queries. He also moderates tagged photos, and he is also the administrator of an account.
2. Marketing Manager 2. Marketing Manager
Marketing managers perform marketing of an Instagram page through various methods like paid marketing, organic marketing, free marketing tools like hashtags, mass following, or by increasing engagements with other accounts.
He also conducts giveaways or conduct competitions. In a nutshell, a Marketing Manager looks for the advertising and promotional aspect of the Instagram page.
3. Content Manager 3. Content Manager
Content managers help in creating a content strategy for an Instagram account – reels, posts, stories, etc. In simple words, he plans a content strategy to achieve the objectives of the business, like creating leads (sales), increasing followers, or establishing brand image.
4. Influencer Manager 4. Influencer Manager
Influencer marketing is a new type of marketing, in which a business can give money to influencers for endorsing or advertising their brands. These can be TikTok influencers, Instagram influencers, YouTube influencers, etc.
To execute this operation, a business needs a manager, who can talk to influencers and explain to them about products or services they have to endorse.
An influencer manager also researches influencer and help brands to choose the best influencer according to the market they are targeting. All these tasks are managed by the Influencer manager on behalf of the business.
Skills Required for Being Instagram Manager Skills Required for Being Instagram Manager
To start your career as an Instagram manager, you should have certain skills to get started, both hard and soft skills. You can even master this skill to become a successful Instagram Manager.
Hard Skills: Hard Skills:
- Basic Marketing Skills: This one is essential, you should have some basic marketing skills to be an Instagram manager. Like, such as how to present products, how to target niche audiences, how to make sales, etc.
- Instagram Analytical & Business Tools: You should be able to use tools like Instagram business and analytical tools, then only you can measure your result, so this is also essential.
- Strong Communication Skills: If you have a grip on this skill, you can easily manage meetings, can help businesses to make sales, and you can also keep the audience engaging.
- Good Writing Skills: If it is a post, caption, replies, or even messaging, if you have good writing skills like you don’t make grammatical mistakes, then it displays professionalism.
- Strong Research Skills: To analyze trends, research what the audience wants, research current affairs, infographics, data, or even what’s happening in the world, can be helpful for your career.
Soft Skills: Soft Skills:
- Discipline: Your career growth depends upon how disciplined you are with your goals.
- Creativity: Instagram is a platform for creative people, to attract their attention you also have to be creative.
- Networking: In the beginning, you’ll get paid for what you know, and after that, you’ll get paid for whom you know.
- Responsibility: It is a very basic thing that people love, completing work on a deadline, working efficiently, taking responsibility for your actions, etc. This is a very basic skill yet so important in your career.
- Organized: Being organized declutters your space and mind, but at the same time it also declutters your employer’s mind, if you organized your reports, then it is easy for anyone to work with you.
- Flexibility: An Instagram manager should be flexible to new ideas, they should be quick to adapt and make changes.
- Detailed Attention: Instagram manager’s attention should be detailed so that he could easily solve, small mistakes like grammar, or spelling mistakes.
- Team Spirit: It is important to work as a team, you have to manage both your audience (Instagram followers) and your employers, before taking any big step you have to consult them, that’s why if you can work collectively, then this is the profession for you.
These were the hard and soft skills, which are required for being an Instagram manager and further developing your career. Now let’s answer some FAQs on How to become an Instagram manager.
FAQ on How to Become an Instagram Manager FAQ on How to Become an Instagram Manager
What is a Salary of an Instagram Manager? What is a Salary of an Instagram Manager?
The salary of an Instagram manager depends on various factors like their position, their region, their client’s niche, size of business, etc. On average a professional Instagram manager’s salary is 10 lakhs per annum.
However, if you are an entry-level Instagram manager with less than three years of experience, your average salary can be up to 3.5 lakhs per annum.
What is the Highest Salary of a Social Media Manager? What is the Highest Salary of a Social Media Manager?
According to Ambition Box, the highest salary of a social media manager is 10.8 lakhs per year, which is 90k per month.
What is the Highest Salary of an Instagram Manager? What is the Highest Salary of an Instagram Manager?
Ambition Box has done salary estimates of 1,200 salaries received from social media managers, in which they found Instagram manager’s salary ranges from 1.2 lakhs to 10.8 lakhs/ annual.
Therefore, the highest salary for an Instagram manager is 10.8 lakhs per annum, which is 90 thousand rupees per month.
So that’s it for how to become an Instagram manager.
End Note End Note
There was a time when social media was just used for fun, but now businesses are being built on social media. You can also get benefit from this career option, where you do manage an Instagram profile.
For ten years there wasn’t any career option such as Instagram manager, but in the next 10 years will be in social media, and hence social media marketing jobs will be rising.
In 2020 only, the influencer marketing industry is worth $6 billion, and in 2025 it is expected to grow exponentially and get $30 billion worth of industry. There is a big opportunity waiting for you!
That’s it for this article, hopefully, you find it helpful.