How to Add Google Analytics Scroll Depth Tracking in WordPress? (No Coding)

Posted on the 14 August 2021 by Nirmalkumar1997

Do you want to add Google Analytics scroll depth tracking feature to your WordPress installation? Keep reading this article if you want to implement the same.

Using Google Analytics in your WordPress blog? We have got a dedicated guide for adding Google Analytics to WordPress. To properly track your website visitors and check their behavior, you might need to integrate Google Analytics into your blog. MonsterInsights will make it pretty easy – the integration.

Oh, and by the way, do you know that there’s something called Scroll Tracking? Just like the name says, we will be able to track the website visitor’s scroll depth inside your blog posts, pages, CPTs, and almost everywhere!

This post will show you how you can enable the scroll tracking feature by using the MonsterInsights plugin.

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Why Scroll Depth Tracking Is Important?

Most of us are blogging to make money online. And as you know, we need to rank our content higher on search engines for generating traffic, revenue, and conversions. So what do we need for ranking higher on search engines? Probably quality content.

Content is King!

Engaging, straightforward content will always help you in search engine ranking. For example, let’s take a look at our guide on starting a WordPress blog. There, we have added a step-by-step procedure for creating your WordPress blog. In plain English, in an engaging format. And that guide got 2000+ words.

So if a user doesn’t like the content, he will probably leave the website and never return. As a publisher or business owner, this will affect your entire business. By enabling the scroll tracking feature, you can see exactly where you need to improve (if any). In addition, the plugin will give you accurate scroll depth inside your posts.

And that’s how you can find the content which is not engaging or which needs improvement.

Google Analytics Scroll Depth Tracking by MonsterInsights

MonsterInsights is one of our highly recommended WordPress plugins for personal bloggers and business bloggers. According to traditional GA configuration, MonsterInsights would take the pain and provide an easy Google Analytics integration.

Without writing any codes or editing theme files, you can easily add GA code to your WordPress website. And another plus point is, the stats will be visible right in our WordPress dashboard. So don’t need to visit the GA property every time.

The MonsterInsights Lite version is free for a lifetime. For beginners, that’s good enough. However, when you need advanced tracking features and more, you might need to consider purchasing a premium license.

NOTE: The Scroll Tracking feature is not available in the free version of MonsterInsights. You need a pro license key or above for it.

How To Properly Track Scroll Depth?

Now, let’s move to the tutorial.

Total Time: 12 minutes

Purchase MonsterInsights Premium

You need to purchase the premium version of MonsterInsights. After purchasing the plugin, log in to the account and download the premium plugin files.

Install MonsterInsights Premium

The very next thing you need to do is, install the premium version of MonsterInsights inside your blog.

Activate MonsterInsights

Once you have installed the plugin, you need to activate it.

Verify License Key

Copy the license key from the MonsterInsights account and activate the copy. That’s how you can get priority support and one-click updates for the plugin.

Open MonsterInsights Settings

Now go to the MonsterInsights settings.

The plugin will enable the feature by default. You don’t need to do anything else. From now on, the scroll depth is being tracked by MonsterInsights. The plugin will calculate the stats like:

25%
50%
75%
100%

100% means the user got to the end of the page/ post. 25% means you are missing something inside the post and need improvement.

Save the settings and you are good to go.

Check the Stats

You can check the stats right from your WordPress dashboard. For example, under Insights > Reports > Publishers, you could see the scroll depth data.

Also, you can see the interest rate there. Unfortunately, on that page, data will be limited. For a more detailed view, you need to check it through your Google Analytics account.

Open Google Analytics Events

Log in to your Google Analytics property. Under real-time stats, go to the events section. You will see the data there.

Open Overview

Need more accurate data? GA got you covered. Under the events, you can see the overview.

Select the Scroll Depth event category, and you will see the exact stats. It’s that simple!

Estimated Cost: 99.50 USD

Supply:

  • WordPress Installation
  • Google Analytics

Tools:

  • MonsterInsights

Recommended Read: How To Increase Your Productivity Using WPForms and Zapier?

Get Started With MonsterInsights

MonsterInsights offers a 14-days money-back guarantee. So if you are not happy with the service or purchase, you just need to contact them. The folks will issue a complete refund for you! But I am pretty sure that you’ll fall in love with the plugin!

So don’t wait. Get started with MonsterInsights today!

Get Started With MonsterInsights

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Have you enjoyed the read about Google Analytics scroll depth tracking?

If you did, please consider sharing this post with your friends and fellow bloggers on social media. It will probably help them to use the Google Analytics scroll depth tracking feature.

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