How The Voice Saved Channel Seven’s Ratings

Posted on the 28 November 2021 by Maxiel

Channel Seven took over The Voice Australia from Channel 9 this 12 months.

And the transfer has helped saved the community in a years of hits and misses when it got here to the scores.

On Sunday, information.com.au spoke to James Warburton, Seven West Media CEO, who hailed the singing competitors as a feather within the channel's cap.

'We stole that from below (Channel 9's) nostril,' Mr Warburton advised the publication.

'The Voice was such a dominant power. The Voice is prime 5 in each nation all over the world, it was an absolute no-brainer.'

He added: 'It is going to go down as one of many greatest programming coups within the historical past of tv'.

The CEO additionally cited Seven's Tokyo Olympics protection as an enormous success for the community.

There have been some disappointments for Seven nevertheless, with {golfing} actuality present Holey Moley and Huge Brother VIP falling in need of expectations.

Mr Warburton thinks that the tip of lockdowns across the nation bought in the way in which of Huge Brother's success.

'The present launched as Sydney and Melbourne have been popping out of lockdown, so it was a fairly robust atmosphere for any present,' he stated.

The way forward for Huge Brother VIP has been thrown into query following a disastrous scores season this 12 months.

Regardless of a headline-grabbing forged and a tireless advertising and marketing marketing campaign, the newest season struggled to deal with its rivals.

The truth present did not crack over 380,000 within the 5 capital cities this season, and normally ranked because the third or fourth hottest present of the night time.

Total, Channel Seven has been topped Australia's primary TV community after beating 9 within the scores battle.

Community Seven dominated 38.6 per cent share of the market, barely forward of 9's 37.7 per cent.

The highest performing reveals for the community included The Voice, which had a median of 1,850,000 viewers nationally, and Farmer Needs a Spouse, which boasted a median viewers of 1,253,000.