I admit having a soft spot for bakeries, when I saw the images of this project, I was drawn to the concept as a whole. The branding is just beautiful and simple, the food images are something else
From Blacksheep:
Blacksheep have launched their design for Home Bakery – a new bakery concept located in the Galleria Mall, a recent development in the Al Wasl shopping district of Dubai.
Born from a passion for baking delicious desserts, Home Bakery is the brainchild of local Emirati, Hind Al Mulla. The concept originated as a modest baking business from her kitchen table, and quickly grew with overflowing orders from a loyal established customer base and a barrage of new inquiries in the form of fanatic social media followers. Hind soon realized her ambition to turn her hobby into a business and approached Blacksheep to create its brand identity, encompassing collateral, packaging, website, bespoke tableware, and the interior design of the store.
Home Bakery’s modest and authentic approach offers a home for traditional delights and familiar treats, in contrast with Dubai’s typical modern aesthetic.
Blacksheep created a brand DNA based on the core value ‘Simple Indulgence’. From this a visual identity was created, using three different design elements all derived from the emotionally evocative and sensory pleasure experienced when we eat sweet foods. A wordmark was created using a unique set of hand drawn letterforms – representing the simplicity of the brand and emphasising how the desserts themselves are made, by hand. Brandmark variations reference baking in the most literal sense – the sprinkling of cocoa or icing sugar, and the shape of Home Bakery’s most infamous product: the Chewy Melt cookie. A vertical gradient represents the physical ‘high’ experienced when sweet food is eaten, with colours taken from a classic ingredient of Arabic baking – the pistachio nut.
The interior design reflects the origins and values of the brand, incorporating a house-like structure within the internal framework of the restaurant which curves inwards to act as bench seating and creates an atmosphere of homeliness and comfort. Honesty in the earthiness of the materials and furnishings including rustic oak timber, thick padded fabric, and worn leather allows the simple deliciousness of the products to speak for themselves.
Interior Designer, Sophie Pascoe commented; “It has been such an eye-opening experience working alongside Hind as she really represents this whole new wave of home-grown entrepreneurs prepared to take a risk to create something new and original for their region. It’s hard not to be inspired by her passion, hard work and conviction and we are all excited for the brand’s future.”
Hind Al Mulla commented: “Overall, my experience with Blacksheep has been very special. It’s like they delved into my very essence to translate the wonderful creation of my bakery. Every little thing has a meaning and I love that. I hope I have more projects to come, so that I can work with the same wonderful people that transformed my small dream into a beautiful reality.”