Hit Recipe to Super Hit Content

The starting few lines of your content are more than enough to decide the fate of the entire article. One slight mistake and the reader switches over, one gripping line and you get the intended benefits. The need for quality steps therefore becomes evident if you really want the readers to be glued to your content, which is my exact motive behind writing this post. So let us discuss some of the important points that could really help you to write a genuine, relevant, and gripping copy.
Online research
This is perhaps the easiest step that we adopt while looking for relevant material for copy writing, whether it is for SEO, an online journal or for your own blog. Google, of course comes instantly to our mind, but keep in mind that Google is not the be all and end all for this cause. You can always refer to other search engines for credible information such as Yahoo! Search, Bing, Ask, Duck Duck Go, Zuula and so on. 
Besides search engines, a sea of informative websites spearheaded by Wikipedia can also work wonders in enabling you to collect relevant information, such as Wikihow, About, Answers, eHow, Reference et al. You might have already come across some or all of them but if not, then you can always come across them for your future writing endeavors.
Personal experience  
Obviously, it is insane to ask your client or employer to arrange for a trip to Switzerland if you are supposed to write a 500 word article on Swiss tourism. But still, you can use your personal experiences at least in the instances where it is possible. For example, to write on the latest trends in the social networking websites, you can first open accounts on the most popular or even not so popular sites such as Facebook, Twitter, Foursquare, LinkedIn, MySpace, QQ and so on. 
The same holds for latest electronic gadgets like iPad, smartphones, iPhones etc. and online services that offer trial versions such as VPN client application, Cloud computing Service, Media converter software, language translators, just in case you are asked to write about any of them. Experiencing the features and functionality offered in all these portals and software in person could definitely bring a commendable difference to your words, just like a perfect dish.
Consulting SME
Concerted discussion with Subject Matter Experts (SME) is a highly recommended tip that you can always follow to add essence to your copy writing. Their help comes handier on certain occasions where you have very limited information about the concerned topic and even internet fails to deliver much, such as if you are about to write on a latest technology, a newly developed application for which you are the first one to write, an academic topic on which only the subject expert can furnish usable information.
If you cannot meet any such SME in person, you can always use modern and effective ways of communication such as Skype, Email, Live chat, calls etc. Just to cite an example, if you have to write on an Android game which is developed right in your own company, you can approach the concerned developers. But since they may not give you enough time because of their busy schedule, sending them a mail with all the necessary questions would do the honors. Generally, they are generous enough to give satisfying replies to your queries; however the exceptions are always there.
I hope you would admire this miniature recipe to a great content with three chief ingredients. Though, there may be many other elements that could being laurels to your writing skills but I guess these three are simply unparalleled and could prove to be very fruitful in enabling you to cover new milestones and set fresh benchmarks for others to follow.