Mr. Ramsey didn't think of himself as a hero, but just a man. And he credited his parents for raising him to do the right thing. I think that just added to the public's instant liking of Mr. Ramsey. We like for our heroes to be a bit humble.
Ramsey said he was just eating his "McDonalds" when he heard the cry for help and responded. If the McDonald's restaurant people have a brain in their heads, then Mr. Ramsey will be the star of their next ad campaign.