“No more tears”
Since 1954, this has been the promise of Johnson’s baby shampoo — a brand and a phrase synonymous with childhood. Johnson & Johnson is committed to that same promise when it comes to bullying and its prevalence towards LGBT youth.
Long known for supplying the staples of parenting and family life, Johnson & Johnson extends this support to LGBT families with their CARE WITH PRIDE campaign. For the third year, J&J has partnered with charities to promote, support and protect LGBT parents and students. This year the beneficiaries include PFLAG, The Trevor Project and Family Equality Council, and by the end of 2014, it’s projected that CARE WITH PRIDE will have raised more than $500K since the program began in 2012.
Central to the campaign is the issue of bullying. Nearly one in three students report being bullied during the school year. For LGBT youth (or those believed to be), the figure rises to eight out of 10 who are verbally harassed, and four out of 10 are physically harassed at school. This doesn’t account for abuse that takes place outside the school, or the countless occurrences that go unreported. And it probably goes without saying (but it won’t) that bullied students are at higher risk of depression, anxiety, sleep difficulties and poor school adjustment. And most tragically, LGB youth are four times more likely to attempt suicide as their straight peers. One quarter of transgendered youth attempt to take their lives. And each episode of LGBT bullying or abuse increases the likelihood of self-harming behavior by 2.5 times on average.
PFLAG, The Trevor Project and Family Equality Council play a vital role in the fight against bullying by providing education, raising awareness and promoting equality for LGBT families.
THERE ARE 2 EASY WAYS YOU CAN HELP
And you’re probably already doing them…
1. CLIP SOME COUPONS
Johnson & Johnson has collected over $55 in savings on brands such as Band-Aid, Aveeno, Neutrogena, Zyrtec, Neosporin, Children’s Tylenol and of course their line of baby products. For each coupon redeemed by Dec 31, 2014, J&J will make a donation to their CARE WITH PRIDE partners and will guarantee a total minimum of $215,000. Coupons can be downloaded at www.carewithpride.com
2. SNAP SOME PHOTOS
Download the Donate A Photo app and upload a photo to support the CARE WITH PRIDE campaign. For each photo you share, $1 will be donated to either PFLAG or Family Equality Council (you choose). And you can donate up to 1 photo a day until the donation period ends on Sept. 6 (PFLAG) and Sept. 12 (Family Equality Council). The Donate a Photo app can be downloaded at www.carewithpride.com. Check out all the awesome photos already donated at www.donateaphoto.com
Here’s my photo donation for today…
Be sure and tag me (#DesignerDaddy) if you donate a photo, and I’ll re-post it on the Designer Daddy Facebook page!
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Click on the logos below to learn more about each of the 2014 CARE WITH PRIDE Program Partners: