Ina is a student from Denmark and attending the Aarhus School of Business. She is currently writing her dissertation in corporate communication. The aim of her short survey is to discover how and why people belong to True Blood communities and the promotional role this plays.
I got a chance to speak to Ina about the reason behind choosing True Blood as a topic, and here is what she had to say:
“I waited quite some time before deciding on a topic for my dissertation. I have a big interest in many fields within corporate communication but I always loved integrated market communication and PR. I’ve been a True Blood fan since season one when my very good friend Ana and I coincidentally stumbled over the show on Swedish television. Being a fan of the show I started researching when True Blood would air in Denmark etc. and discovered this whole online world of True Blood related sites and social media dedicated to the show which were full of HBO’s promotional material. Also my friend is writing her dissertation on how SVM innovates the Southern Gothic genre. So I took a clue from her and decided to combine two of my greatest loves, marketing communication and True Blood.”
So make sure you follow the link below and help Ina out. Let us know what you thought of the survey. And thanks to the Tina at Sookieverse for passing on Ina’s contact details.
Source: Sookieverse.com - True Blood Marketing Survey
(Image Credit: HBO, Inc.)