Hassidic Pop-stars Team up with Israeli Performers

Something interesting started happening a few years ago. At first I thought it was just some cute marketing ploy to draw in more people.
What I am referring to is "Hassidic singers", even superstars of the Jewish music world, arranging concerts to sing with Israeli singers. At first it was off to a slow start. It only happened once in a while. Now, it seems every other concert has such an arrangement. You'll have Yaakov Shweckey singing with Rami Kleinstein this week. Last week Avraham Fried sang with Yehoram Gaon. Yonatan Razel has sung with a number of different Israeli performers. Both Shweckey and Fried have done this before with other Israeli singers. There have probably been others as well.
These singers do not have any real overlap. Israelis who listen to singers like Gaon, Kleinstein, Shlomi Shabbat and others, don't listen much to hassidic pop stars like Fried and Shweckey. and fans and followers of Fried, Shweckey and other Hassidic pop stars generally do not follow Israeli music and mostly don't even know who people like Kleinstein, Gaon and Shabbat are. So, doing this is really new exposure. It is exposing the singers to a new crowd, and it is exposing the crowd to new singers, of an entirely different genre.
I don't know what the purpose of it is. I don't know what the goal is. Do they want the frum crowd to start appreciating Israeli music more? Do they want the Israeli singers to sing with a bit more Jewish flavor, as they likely adjust for the frum crowd? Something else?
I dont know the answer. I suspect it has something to do with the realization that Israel is the future of the Jewish people, and this is a natural integration for the music crowd into a more Israeli culture.
Any thoughts?
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