Angels Fancy Dress shop, and its website fancydress.com which is also the most visited costume website, is hugely popular because of its fame and proximity to London's West End and Covent Garden.
"We actually employ security guards to crowd-control because of the queues," says Emma Angels. "We send staff outside to talk to the customers and have a chat about what they want."
The quote is from a lovely glimpse behind the scenes at Angels in the International Business Times. Catch up with the full story HERE. Angels website is at fancydress.com (our second fave no nonsense URL next to walks.com!) and here's how to find the shop…
A London Walk costs £10 – £8 concession. To join a London Walk, simply meet your guide at the designated tube station at the appointed time. Details of all London Walks can be found at www.walks.com