Ground Up Intl and Walmart Collaborate on Magical Wicked-Inspired Sneakers

By Dynelle Skinner @shoeography

Ground Up International, a leader in creative footwear, has joined forces with Walmart, the world's largest retailer, to unveil an exclusive line of high-top sneakers inspired by Universal Pictures' Wicked. The collection, inspired by the beloved characters Elphaba and Glinda, coincides with the much-anticipated release of the Wicked film this November. These enchanting sneakers offer fans a fashionable way to celebrate the magic of the story while making a bold style statement.


The Wicked high-top sneakers captivate the spirit of the iconic musical and upcoming film with whimsical designs that embody the essence of the characters. The shoes feature a stunning pink-and-green ombre design, symbolizing the contrasting personalities of Elphaba, the fierce and rebellious Wicked Witch of the West, and Glinda, the charming and glamorous Good Witch. Complementing this unique aesthetic, the sneakers are adorned with silver sugar glitter accents and classic white twill laces, combining comfort with a touch of fairy-tale flair.


Adding a personalized element, each sneaker includes a distinctive bumper message. On the right shoe, "Defy Gravity" reflects Elphaba's empowering and daring nature, while the left shoe's "Perfectly Pink" celebrates Glinda's signature elegance and optimism. These details allow you to channel your inner witch and embrace the magic of Wicked in their daily lives.