Jendi Pagano at FitBloggin Conference in Baltimore speaking about Vlogging Tips
Ever wanted to create a video for your company, brand or service?
Maybe you’d like to try VLOGGING – which is short for video blog.
Jendi Pagano from www.simplevloggingtips.com is speaking today at FitBloggin’ 11 in Baltimore.
She’s a bundle of energy and full of wonderful video creation tips. Here are a few of the notes I took during her presentation.
Pretend you’re sitting down and talking to a friend. Tape a picture of your friend on the camera and just pretend you’re talking to them. Speak in your natural voice and just talk to them!
Top Vlogging Tips:
- Look presentable- take a minute to comb your hair and wear something
- Have a blog
- Background – what builds your expertise? Vlog from the treadmill? Have your diploma in the background?
- Timing- 2 to 4 minutes good. 30 seconds can work
- Call to action- good for marketing
- Stability- at least keep your arms at your side and rotate your body if you don’t have a tripod
- Content – not too complicated
- Lighting- on a birght day, film in the shade a porch or under a tree. Sun up and sun down awesome. Indoor. Think of a triangle. ¾ of your face lit.
- Audio – if they can’t hear you, it’s no good. Cam corders 3 feet max.
- SMILE – helps you relax and the person watching you helps them engage.
Limit yourself to 3 takes. Practice ONCE first (either talking or in your head.) Helps you not to ramble.
Try only one new thing at a time!
Don’t be afraid to have a pause in the video. It’s more natural. Regular films do it, so don’t be afraid of it.
Easiest videos to do
- Testimonial
- Intro welcome
- Product demo’s or reviews – practice with it first
- Training – use your FAQ’s
- Promotion – writing an ebook? Make a video about it
What camera to use? Kodak Zi8. Flips just went out of business. But use what you have. Your phone etc, you’ll figure out what you need.
Editing: don’t let it intimidate you. Ways to make it better:
Take angles- shoot from eye level, low, bird’s eye, slanted.
Add titles, credits
Keep it a good length (2-4 minutes) and pace
Most used transitions are cuts, wipe, dissolve or fade. Don’t use all the choices or people will get seasick!
Watch the video all the way thru — have seen some that people didn’t watch the whole thing thru
- Music adds a lot, but you don’t need much. Make sure you have free royalty free music.
- Check out: music bakery
- Frugal: Incompetech $5 thru paypal
- Internet archives – older things not under copyright anymore
- Partners in rhyme
- Seabreezecomputers.com/tips/freemusic.htm has great links to other pages
- istock has music for a low fee
Tag your YouTube video with similar tags to other popular videos with similar content. Or do a video response to a popular post with similar content to your brand and use the same tags.
I just signed up for her newsletter and got a great ebook with lots more tips. Here blog is filled with lots of other tips for creating, editing and distributing video on the internet.