An interesting mix of companies applied during Sunrise for .menu domains.
While some of the Sunrise domains like nestle.menu; fridays.menu; tgifridays.menu; panerabread.menu; pfchangs.menu;
icantbelieveitsnotbutter.menu, joyofcooking.menu; sweettomatoes.menu and kentuckyfriedchicken.menu are bang on for those in the food or restaurant industry, most of the trademarks were by tech companies and other global brands.
Even Mark Monitor and Godaddy registered their respective .menu domains
Google; Linkedin; Amazon; BMW; Dupont; Micosoft; and Yahoo all registered Sunrise .Menu domains for some of the worlds most well known brands including:
adsense.menum.
adwords.menu
YouTube.menu
Amazon.menu
Kindle.menu
autozone.menu
bmw.menu
dupont.menu
flickr.menu.
godaddy.menu
linkedin.menu
markmonitor.menu
merck.menu
outlook.menu
rolex.menu
skype.menu
stork.menu
surface.menu
tdameritrade.menu
tumblr.menu
windows.menu
windowsphone.menu
xbox.menu…