Godaddy.com is now taking Pre-registrations on 14 new gTLD’s of Donuts.
The new names are .ESTATE, .PHOTOGRAPHY, .VENTURES, .GURU, .BIKE, .CLOTHING, .GALLERY, .SINGLES, .CAMERA, .LIGHTING, .PLUMBING, .EQUIPMENT, .GRAPHICS and .HOLDINGS.
Godaddy is accepting normal Pre-Registrations starting at $24.99 up to $99.99 which varies by the extension, but the real story is Godaddy is offering 5 other levels of Priority pre-reservations for each of the 14 new gTLD strings for up to $12,569.99 per domain.
You might remember that Donuts said they were not going to do a land rush period. Donuts said that after the Sunrise Period (which is required by ICANN for trademark holders) it would not hold a land rush period and go directly to general availability. However the tiered pricing that is live on Godaddy, makes it clear that Donuts, while not having a traditional Land Rush is looking to take in premium dollars for early access to the registry. If you want just a pre-registration then you pay the normal price which varies by extension. On the low end is a .Gallery, .Equipment and .Lighting domains at $24,99 to $39.95 for an .Estate, .Bike, .Guru, .Camera, .and Clothing domains to $69.99 for a .Ventures domain to $99.99 for a .Build domain. But if you want to jump the line, kind of like a traditional land rush, you have to pay a premium fee. However unlike a traditional land rush applications that has a single application fee, the Donuts model has 5 different price point for 5 different time frames, the more you pay the earlier you’re application is submitted. Here is how it works:There are five levels of Priority Pre-Registrations for each of the Donuts Strings: (example for .Ventures)
Priority Pre-Registration
Phase 1 – Starting at $12,569.99 Ends: Thursday, January 30, 2014 4:00 PM UTC Phase 2 – Starting at $3,194.99 Ends: Friday, January 31, 2014 4:00 PM UTC Phase 3 – Starting at $1,269.99 Ends: Saturday, February 01, 2014 4:00 PM UTC Phase 4 – Starting at $719.99 Ends: Sunday, February 02, 2014 4:00 PM UTC Phase 5 – Starting at $219.99 Ends: Wednesday, February 05, 2014 4:00 PM UTC So for each extension, the dates change but the prices do not.If you do a priority pre-registration at the higher than normal pre-registration rate, you’re application would be superseded by anyone who applied for faster access at a higher rate.
The only way to have a true first shot at any domain is by paying $12,569.99.
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